Tag: #givingback

Employment, Life Choices, Mentoring, Moving Forward, Technology

The Power of the “Learn More” call to action

#OfferingHelp: Career Coaching, Volunteer Work, Business Email Writing

As website visitors, we are constantly bombarded with calls to action (CTAs). Some of these CTAs are more effective than others, but one that always grabs our attention is the “learn more” CTA.

Why is the “learn more” CTA so effective? There are a few reasons. First, it implies that there is more information to be had on the topic at hand. This can be appealing to curious visitors who want to know more about what they’re reading about.

Second, the “learn more” CTA doesn’t ask for much from the visitor. All it asks is that you click a button or link to learn more. It doesn’t require any commitment on the part of the visitor, which can be important when trying to convert someone into a customer or client.

If you want your CTAs to be effective, make sure you include a “learn more” option!

High impact emails can help businesses in a number of ways. They can improve communication, increase efficiency, and build relationships with customers and clients.

“All roads in the copywriting world lead back to emails…. “

This quote is from famous copywriter and marketer, Neil Patel. And it’s true! Email marketing is one of the most important tools in a copywriter’s toolkit.

Email marketing allows you to stay in touch with your audience, build relationships, and sell your products or services. It’s a powerful tool that can help you achieve your business goals.

So if you’re feeling stuck or lost in the world of copywriting, remember this quote and keep emailing!

For every $1 you spends on email marketing — you’ll gain $38 back.

The demand has been created from the standpoint that the most effective emails make real connections with real people — by offering to take them to information they’ve asked to see that’s relevant to their needs, wants, and desires.

Spam, clickbait, and other unethical email practices will never work to create personal connections or offer information that is relevant to customers.

Emails that are effective establish a link between what the company has to offer and what the customer needs in order to improve their life. They bridge the gap between businesses and consumers in a way that is mutually beneficial.

If you need help with writing, I would be more than happy to assist you. I offer high-quality writing services and can work with you to create the perfect piece of writing for your needs. Contact me if you’re interested in learning more or if you have any questions. You can contact me @ Nicole.Gabriel@gmail.com, or on LinkedIn.

I look forward to hearing from you!

#people #connect #bettertogether #buildyourbusiness

Career, Charity and Giving, Employment, Giving Back, Golf, Life Choices, Mentoring, Moving Forward, Technology

The Green Room in the Cloud

Beginning a new position at a new company, working with a new team is exciting, maybe a little scary, but full of potential. Broadcast production is changing at a breakneck pace with cloud streaming, SMPTE2110, bandwidth constraints, NDI, RTMP, RTSP, SRT, HLS streams, SFPs, CDNs, and a mountain of other technology devices, and Software as a Service (SaaS) growing exponentially everyday.

Doing more with less has always been the trend. Now that is the rule rather than the exception. Not only do we need to do more with less, we need to automate systems, and have automated notification systems to let us know what may be going wrong.

This does not absolve us from manually checking -in, usually remotely though. Bots are now not a luxury, they are a necessity, but they still do not override the humans who run them. Remember, you come first, people come first. We need to take the sailing saying “one hand for yourself, one hand for the boat (to hold on). This is the epitome of taking care of yourself and whatever your “boat” is, and being safe.

You can’t give away what you don’t have. If you’re not ok, you cannot help or be of service to someone else. Remember self care? Give yourself a minute or five for meditation, a walk, a phone break to connect to another human (especially if you’re working completely remotely).

Speaking to that end, make sure you stay connected with your boss, and work team. If YOU are the sole team member, reach out to others outside of your group to interact with them, take a class, join a business volunteer group – stay connected, and communicate. Communication is key.

Luckily in production, even technical fully remote production, I HAVE to communicate with colleagues daily. It is very satisfying to me when I’m solving problems – fixing issues is how I work. Find out what excites you, and go after it. It may not happen overnight, but it is possible. The journey is not always easy. That maybe just for me though. I do feel that if I’ve worked for something and the “result” isn’t what I wanted, maybe I wasn’t specific enough as to what my intention was. So, I drill down to more details of what I want (which is always to be challenged to fix something).

This applies not only to work. I love fixing things in the house. Whether it’s spackling and painting a hole or spot on wall, changing out the broken igniter on the heater, reinstalling the screen on the front door, or cutting the hedges in the yard. This is also the basis on how I approach sports.

Take golf for instance. Recently a good friend bought a brand new set of highly technically advanced Callaway clubs. Now, there are many choices out there, and her “old set” of Callaway Rogues are in perfect condition. I’m a newer golfer, but have found a great love for the game and its process (even on a bad day), but I bought the “old” set of Rogues for a deal. I took my golf lesson with them, and then played a round with them the next day. Today I’ll goto the driving range, chip out of sand bunker, and putting green to continue my process.

“New” used Callaway clubs, my old bag, but it all works

The point is, we never know when or where an opportunity will pop up. I in turn gave away my old set to someone just starting out like I had last year. Yes, I bought the set, but watching someone have a true love and interest in growing themselves made me want to pay it forward and give to them in turn. I do a lot of volunteering as well, there are many ways to give back. Your time and attention to someone in need is invaluable!

Pay it forward in all aspects of your life, whether in-business, health, friendship, volunteering, being a good neighbor. We are here for more than ourselves. It’s a great-big world out there, be apart of it, you’ll be better all around for it. I call that being IN the green room.

My new job is completely remote, it’s a great team, and we learn everyday. We “live” our work-lives virtually in the cloud, but we are together in the production “green room”.

Charity and Giving, Giving Back, Life Choices, Moving Forward

The Michael J. Fox Effect

No one knows the amazing effect a simple act of kindness can have. It is why I try to pay it forward all the time.

I was very sick as a young teenager. I was in the ICU, and pediatric ward more than I can even remember. I couldn’t walk most of the time, my eyes were so blurry I couldn’t see, the days ran into each other I was there so long. But there are a few things I do remember…….

I was in the pediatric ICU with an underweight baby I was allowed to feed. The nurses watched me, I loved doing it, and I could be in bed and contributing to something at least. We really weren’t sure if I was going to make it then, I did not know that at the time. They were trying to cure my very advanced Lyme Disease back then with penicillin and the course of treatment only had a 25% cure rate, but they also knew that I couldn’t infect anyone else either. So, if I could stand and walk, they let me, I even did the stairs if I felt up to it. Not many kids in the ICU could walk, or breathe on their own at all.

There was also young boy, Michael, he had a severe brain tumor, and Michael J. Fox was his “Make A Wish” guardian. Young Michael was not going to last very long. Everyday MJF called young Michael and they spoke on the speaker phone, I asked if I was allowed to say “hello”, and of course they let me. The very next day packages arrived. A few for young Michael and one hand delivered to me, by MJF himself – a Teddy Bear that I still have today.

I truly do not know if he already suspected that he had Parkinson’s disease, but I will say that he was and is generous in spirit and his time he gives to others, I cannot gush enough about him.

There was also a young doctor, who came a couple of Sunday’s on his day off to play the guitar for all of us. He played happy songs that we all knew, it certainly raised our spirits. About 8 months and thousands of tests and LPs (spinal taps) later, I finally was able to leave the hospital. I was weak, I was behind on schoolwork, even though teachers came in with lesson plans, they let a lot go, they pointed to answers for verbal tests (when I could see). Everyone played a part in helping me get better, and I did get better. Not only did I walk again, I danced in Performing Arts HS again, it was the greatest and worst time of my life.

Update on young Michael. He lived, and still lives, and is a brilliant brain surgeon. It’s an incredible story of courage and grit. It propels me to move forward and do better each day. I may not be a brain surgeon, but I know I can help people.

Be kind, be generous with your time, show up, helping someone also helps YOU, also know asking for help doesn’t make you weak, it makes you stronger and self aware.

I can never repay the kindness that all the doctors, nurses, aides, and physical therapists, and their assistants, teachers, my parents, my siblings, and friends but, I can pay it forward to the next person, and I endeavor to do that everyday.

Thank you Michael J. Fox for all of you kindness and giving even through all of your trials and tribulations. The world is better because you’re in it.

Gratefully yours to eternity and back,

Nicole Gabriel