Tag: #broadcastingbasics

101, Content Delivery Networks, Digital Platforms, Mentoring, publishing, SQL, Streaming

Streaming Strategies: 30 Popular Broadcasters -Who Do You Use?

There are several considerations that companies keep in mind when developing streaming strategies.

Some key factors:

•Content: The availability and quality of content is a critical factor in attracting and retaining subscribers. Companies must consider what type of content to offer, including original programming, movies, TV shows, and live events.

•Pricing: Companies must carefully consider their pricing strategy to remain competitive and attract subscribers. They may offer different subscription tiers with varying features and pricing options.

•Distribution: Companies must consider how to distribute their content, whether through their own website or app, through third-party platforms, or through partnerships with other companies.

•User Experience: The user experience is critical in retaining subscribers. Companies must ensure that their streaming service is easy to use, reliable, and offers high-quality video and audio.

•Marketing: Companies must develop effective marketing strategies to promote their streaming service and attract new subscribers. This may include social media advertising, influencer partnerships, or other tactics.

•Technology: Companies must consider the technology required to deliver their streaming service, including video encoding, content delivery networks, and other infrastructure.

•Competition: Companies must keep an eye on the competition and adapt their strategies accordingly. They may need to adjust their pricing, content, or marketing strategies to remain competitive in the market.

30 “Streamers”, and Their Strategies:

1. Netflix – Subscription-based streaming of movies and TV shows

2. Hulu – Subscription-based streaming of TV shows and movies, with live TV options

3. Amazon Prime Video – Subscription-based streaming of movies and TV shows, with additional perks for Amazon Prime members

4. Disney+ – Subscription-based streaming of Disney, Pixar, Marvel, and Star Wars content

5. HBO Max – Subscription-based streaming of HBO and other content, including original programming

6. Apple TV+ – Subscription-based streaming of original programming and movies

7. YouTube TV – Subscription-based streaming of live TV channels

8. Sling TV – Subscription-based streaming of live TV channels

9. FuboTV – Subscription-based streaming of live TV channels, with a focus on sports

10. ESPN+ – Subscription-based streaming of sports events and original programming

11. CBS All Access – Subscription-based streaming of CBS content, including live TV options

12. NBC Universal Peacock – Subscription-based streaming of NBC and Universal content, including live TV options

13. Showtime – Subscription-based streaming of Showtime content, including original programming

14. Starz – Subscription-based streaming of Starz content, including original programming

15. Crunchyroll – Subscription-based streaming of anime and manga

16. Funimation – Subscription-based streaming of anime and manga

17. VRV – Subscription-based streaming of anime, gaming, and other pop culture content

18. Twitch – Free streaming of live gaming and other content, with subscription options for additional perks

19. Mixer – Free streaming of live gaming and other content, with subscription options for additional perks

20. Facebook Watch – Free streaming of original programming and other content

21. Instagram Live – Free streaming of live events and other content

22. Twitter Live – Free streaming of live events and other content

23. Periscope – Free streaming of live events and other content

24. Vimeo – Subscription-based streaming of original programming and other content

25. Dailymotion – Free streaming of user-generated and original programming

26. Kanopy – Free streaming of movies and TV shows, with access through public libraries and universities

27. Crave – Subscription-based streaming of movies and TV shows in Canada

28. BBC iPlayer – Free streaming of BBC content in the UK

29. ITV Hub – Free streaming of ITV content in the UK

30. Sky Go – Subscription-based streaming of Sky content in the UK

These companies are major players in the streaming industry(this is not an exhaustive list), each with their own unique strategies and considerations. They offer a range of content, from movies and TV shows to live events and original programming, and use different pricing models and distribution methods to attract and retain subscribers. User experience, marketing, technology, and competition are all key factors that they must consider when developing their streaming strategies. As the streaming market continues to grow, these companies will need to remain agile and adapt their strategies to remain competitive and meet the changing needs of their audiences.

101, Collaboration, Content Delivery Networks, Digital Platforms, Learning, Mentoring, Technology, Training

Short Tutorial: UNC Paths in Broadcasting & Digital Streaming

Who May Need Them in Broadcasting & Digital Streaming?

UNC paths are commonly used in broadcasting to facilitate the transfer of large video or audio files between production facilities. This is because broadcasting often involves collaboration between multiple teams and locations, and UNC paths provide a standardized method of accessing shared resources on a network.

In broadcasting, UNC paths may be created by various professionals, including video editors, audio engineers, and IT staff. For example, a video editor may use a UNC path to access a shared folder containing footage that another editor has uploaded from a remote location. Meanwhile, an IT staff member may use a UNC path to connect broadcasting equipment to a shared storage device or backup system.

Overall, UNC paths are an essential tool for broadcasting professionals who need to collaborate on media production across a network.

What’s An UNC Path?

Creating an UNC (Universal Naming Convention) path is a method of identifying a network resource, such as a shared folder or printer, on a computer network. It uses a format that starts with two backslashes followed by the name of the computer and the name of the shared resource.

For Example:

For example, if a computer named “FILESERVER01” has a shared folder named “SharedDocs”, the UNC path to access it would be: \\FILESERVER01\SharedDocs

UNC paths are used when accessing network resources across different operating systems, such as Windows and Linux. They are also used in web addresses to access shared resources using a web browser. 

How-To Create One:

You can input a UNC path in various ways depending on the task you are trying to accomplish. Here are a few examples:

1. To access a shared folder on a network: Open File Explorer and type or paste the UNC path in the address bar at the top of the window. Press Enter to access the shared folder.

2. To map a network drive: Open File Explorer and click on “Map network drive” in the ribbon at the top of the window. In the “Drive” drop-down menu, choose a drive letter to assign to the mapped drive. In the “Folder” field, enter the UNC path of the shared folder you want to map. Click “Finish” to create the mapped network drive.

3. To reference a file in a UNC path in a script or program: Use the UNC path as you would any other file path, but include the double backslash at the beginning. For example, to reference a file named “Data.txt” in a shared folder named “Data” on a computer named “Server1”, the UNC path would be: \\Server1\Data\Data.txt

It’s important to note that UNC paths require proper permissions and authentication to access the shared resources.

Why You Need Them

UNC paths are necessary because they provide a standardized and consistent way of identifying and accessing network resources on a computer network. They allow users to access shared resources from any computer on the network, regardless of the computer’s operating system or location.

Without UNC paths, users would have to manually navigate to the network resource by IP address or hard-coded network path, which can be difficult and error-prone. UNC paths simplify the process by providing a unified naming convention that is easy to remember and use. They also provide security features that limit access to shared resources, ensuring that unauthorized users cannot access sensitive information.

How Do You Use Them? Please Comment.

101, Agile, Best Practices, Career, Digital Platforms, Employment, Mentoring, Technology

Broadcast Streaming Technology 101: The Basics

Broadcast streaming technology has revolutionized the way we consume media content. It has made it possible to distribute audio and video content to a large audience across the globe in real-time. In this blog, we’ll explore the basics of broadcast streaming technology and how it works.

Broadcast streaming technology is a way of transmitting audio or video content over the internet in real-time. It allows users to access live content from anywhere in the world, using a variety of devices such as smartphones, tablets, laptops, and smart TVs. In essence, broadcast streaming technology makes it possible to deliver live content to a global audience with minimal latency.

To understand how broadcast streaming technology works, we must first understand the difference between streaming and downloading. When we download a file, we save it to our local device and can access it at any time, even without an internet connection. On the other hand, when we stream content, we access it in real-time, typically through a browser or app, without downloading it to our device.

One of the broadcast streaming technologies uses a protocol called Real-Time Messaging Protocol (RTMP) to transmit live content from the source to the end-user. The RTMP protocol is a low-latency protocol, which means that it minimizes the delay between the time the content is broadcast and the time it reaches the end-user.

To broadcast content using RTMP, a video encoder is used to capture the audio and video content and convert it into a digital format. The encoded content is then sent to a streaming server, where it is stored and distributed to the end-users.

One of the key benefits of broadcast streaming technology is its ability to scale. Streaming servers can handle large amounts of traffic and distribute content to a large number of users in real-time. This makes it possible to broadcast live events, such as sports matches, concerts, and conferences, to a global audience.

Another benefit of broadcast streaming technology is its ability to personalize content. Streaming technology allows for targeted advertising, which means that advertisers can deliver ads to specific audiences based on their interests and demographics. This makes advertising more effective and helps content creators monetize their content.

In recent years, broadcast streaming technology has become more accessible to content creators and businesses of all sizes. Many streaming platforms, such as YouTube Live, Facebook Live, and Twitch, offer free or low-cost streaming services that allow users to broadcast live content to their audiences. This has made it easier for small businesses, influencers, and content creators to reach a global audience.

In conclusion, broadcast streaming technology has transformed the way we consume media content. It has made it possible to broadcast live content to a global audience in real-time, making it easier for businesses and content creators to reach their target audience. As technology continues to evolve, we can expect broadcast streaming technology to become even more accessible and user-friendly, allowing for more personalized and engaging content experiences.