Category: Social Media

101, Best Practices, Digital Platforms, Learning, Life Choices, Mentoring, publishing, Social Media, Streaming, Technology

Live-streaming Dos and Dont’s…

Live streaming, is hardly the newest trend in connecting with your audience in real-time! But hold on, before you hit that “go live” button, make sure you don’t make a fool of yourself (unless you’re trying to on purpose) by not following these live streaming dos and don’ts. Yes, we know, rules aren’t fun, but they’ll ensure that your live stream is actually worth watching. So, let’s dive into the dos and don’ts of live streaming, shall we?

Do: Test your equipment beforehand

Before you go live, it’s important to test your equipment to ensure that everything is working properly. This includes your camera, microphone, and internet connection. Make sure that your equipment is set up correctly and that you have a stable internet connection. Test your audio and video quality to ensure that your audience can see and hear you clearly.

Don’t: Forget to engage with your audience

Engagement is key to a successful live stream. Don’t forget to engage with your audience by answering questions in the chat, taking polls, and encouraging them to share your stream with their friends. This will help keep your audience engaged and interested in your content.

Do: Promote your live stream beforehand

Promotion is key to a successful live stream. Promote your stream on your social media channels, website, and email list. Consider running ads on social media or Google to reach a wider audience. By promoting your live stream beforehand, you’ll be able to generate interest and ensure that people tune in to watch it.

Don’t: Go live without a plan

Going live without a plan can lead to a disorganized and unengaging live stream. Make sure that you have a plan in place for your live stream, including a topic, structure, and timeline. This will help keep your live stream organized and engaging for your audience.

Do: Be authentic and genuine

Authenticity and genuineness are key to building a connection with your audience. Be yourself on camera and don’t be afraid to show your personality. This will help build trust with your audience and make them more likely to engage with your content.

Don’t: Ignore negative comments or feedback

Negative comments and feedback are bound to happen during a live stream. However, it’s important not to ignore them. Instead, use them as an opportunity to engage with your audience and address their concerns. This will help build trust with your audience and show that you value their feedback.

Do: Analyze your results

After your live stream is over, it’s important to analyze your results. Look at metrics such as the number of viewers, engagement rate, and watch time. Use this information to improve your future live streams and make them even more successful.

Don’t: Go overboard with promotional content

While it’s important to promote your brand or product during your live stream, it’s important not to go overboard. Focus on providing value to your audience and promoting your brand or product in a subtle way. This will help build trust with your audience and make them more likely to engage with your content.

Following these live streaming dos and don’ts will help ensure that your live stream is successful and engaging. Remember to test your equipment beforehand, engage with your audience, promote your live stream beforehand, have a plan in place, be authentic and genuine, address negative comments or feedback, analyze your results, and avoid going overboard with promotional content. With these tips in mind, you’ll be able to create a successful live stream that resonates with your audience and achieves your goals.

101, Best Practices, Cameras, Content Delivery Networks, Digital Platforms, Learning, Mentoring, Project & Production Management, publishing, Social Media, Streaming, Technology

How to Live-stream Events and Conferences

Live streaming events and conferences has become increasingly popular in recent years. With the rise of technology and social media, it’s now possible to broadcast live events to a global audience. Whether you’re a business owner looking to reach a wider audience or an event organizer looking to expand your reach, live streaming can help you achieve your goals. In this article, we’ll go over the steps you need to follow in order to successfully live stream your event or conference.

Step 1: Choose your live streaming platform

The first step in live streaming your event or conference is to choose a live streaming platform. There are many platforms available, including Facebook Live, YouTube Live, and Twitch. Each platform has its own unique features and audience, so it’s important to choose the one that best fits your needs. Consider the size of your audience, the type of content you’ll be live streaming, and the features you need, such as chat or the ability to monetize your stream.

Step 2: Choose your equipment

Once you’ve chosen your live streaming platform, you’ll need to choose your equipment. You’ll need a camera, microphone, and a stable internet connection. The quality of your equipment will directly impact the quality of your live stream, so it’s important to choose high-quality equipment. Consider using a DSLR camera or a dedicated video camera, as they tend to offer better image quality than a smartphone camera. Additionally, a microphone will ensure that your audio is clear and crisp, while a stable internet connection will ensure that your stream doesn’t cut out.

Step 3: Set up your live stream

With your platform and equipment in hand, it’s time to set up your live stream. Start by creating an account on your chosen platform and setting up your live stream. You’ll need to enter details such as the title of your stream, the date and time of your event, and any other relevant information. Once you’ve set up your live stream, you’ll need to set up your equipment. This includes setting up your camera and microphone, ensuring that your internet connection is stable, and testing your audio and video quality.

Step 4: Promote your live stream

With your live stream set up, it’s time to promote it. Promoting your live stream is essential to ensuring that people tune in to watch it. Start by sharing it on your social media channels, such as Facebook, Twitter, and Instagram. You can also create a dedicated landing page on your website and share it with your email list. Additionally, consider running ads on social media or Google to reach a wider audience.

Step 5: Go live

When it’s time to go live, make sure you’re prepared. Double-check that your equipment is set up correctly, your internet connection is stable, and your audio and video quality are good. Start your live stream on time and engage with your audience. Answer questions in the chat, take polls, and encourage your audience to share your stream with their friends.

Step 6: Analyze your results

Once your live stream is over, it’s important to analyze your results. This will help you understand what worked well and what you need to improve on for future live streams. Look at metrics such as the number of viewers, engagement rate, and watch time. Use this information to improve your future live streams and make them even more successful.

Live streaming events and conferences is a powerful way to reach a wider audience and expand your reach. By following these six steps, you’ll be able to successfully live stream your event or conference and engage with your audience in real-time. Remember to choose your platform wisely, invest in high-quality equipment, promote your live stream, and engage with your audience. With these tips in mind, you’ll be able to create a successful live stream that resonates with your audience and achieves your goals.

events, Golf, Life Choices, Mentoring, Social Media, Success, Teamwork, Technology

The World According to Golf

Golf is much more than just a sport. It is a way of life, a culture, and a philosophy that has shaped the world in many different ways. The world according to golf is a world of tradition, etiquette, and respect. Golfers are expected to follow a strict code of conduct that includes showing respect for the course, the other players, and the game itself. This code of conduct is known as the “etiquette” of golf, and it is one of the defining characteristics of the sport.

Yet, golf is not just about tradition; it is also about innovation and technology. In recent years, golf equipment has become more advanced than ever before, with clubs, balls, and other gear designed to help golfers improve their game. Players can use technology to analyze their swing, track their progress, and even simulate different golf courses on a computer.

The world of golf is also a world of competition. Golfers compete in tournaments and events all over the world, with millions of dollars in prize money at stake. Some of the most famous golfers in history, such as Tiger Woods, Jack Nicklaus, Arnold Palmer, Ben Hogan, Bobby Jones. And, of course let’s not forget some of the legendary women such as Annika Sorenstam, Babe Zaharias, Mickey Wright, Patty Berg, and Nancy Lopez. All are revered as legends of the sport.

But golf is not just about competition; it is also about community. Golf clubs and courses are places where people can come together, socialize, and enjoy the outdoors. Golfers often form close bonds with each other, and many golf clubs have a strong sense of camaraderie and tradition.

Finally, the world according to golf is a world of beauty. Golf courses are often situated in some of the most stunning locations in the world, with rolling hills, lush green fairways, and breathtaking views. For many golfers, playing a round of golf is not just about the game itself, but also about enjoying the natural beauty of the course.

The world according to golf is a complex and multifaceted world that encompasses tradition, innovation, competition, community, and beauty. Golf is much more than just a sport; it is a way of life that has influenced the world in many different ways. Whether you are a seasoned golfer or a beginner, there is something in the world of golf for everyone to enjoy.

Best Practices, Mentoring, publishing, Social Media, Streaming

How to Handle Trolls and Negative Comments on Social Media Platforms

Social media has become an integral part of our lives, and it’s no surprise that it’s also a platform for trolls and negative comments. Whether you are a content creator or a regular user, it’s essential to know how to handle these situations effectively. In this article, we will provide some tips on how to handle trolls and negative comments on your social media and live stream.

  1. Don’t Engage

The first rule of dealing with trolls and negative comments is not to engage with them. Responding to negative comments will only fuel the fire and give the trolls the attention they seek. It’s best to ignore them and not give them the satisfaction of a response.

  1. Delete or Block

If the comments are particularly offensive or abusive, it’s best to delete them. Most social media platforms have a delete or hide option, which allows you to remove the comments from your page. You can also block the user if you feel that they are likely to continue with their negative behavior. Blocking will prevent them from accessing your page or interacting with you.

  1. Don’t Take it Personally

It’s important to remember that trolls and negative comments are not a reflection of you or your content. These comments are usually made by people who have their personal issues and use social media as an outlet for their frustrations. Don’t take these comments personally and try not to let them affect you or your content.

  1. Respond Professionally

If the comments are not abusive or offensive, you can choose to respond professionally. Responding to negative comments in a professional and courteous manner shows that you are willing to listen and engage in constructive criticism. However, it’s essential to keep your response short and to the point, and avoid getting into an argument or debate.

  1. Use Humor

Sometimes, humor can be an effective way to handle trolls and negative comments. Responding to negative comments with humor can help diffuse the situation and show that you’re not taking their comments seriously. However, it’s important to ensure that the humor is not offensive or derogatory.

  1. Surround Yourself with Positive People

Finally, it’s essential to surround yourself with positive people who support you and your content. Having a supportive community can help you deal with negative comments and trolls more effectively. It’s also a good idea to have a moderator or someone who can help you monitor your social media and live stream and handle negative comments on your behalf.

Trolls and negative comments are an unfortunate part of social media. However, it’s essential to know how to handle them effectively. Don’t engage with them, delete or block offensive comments, don’t take it personally, respond professionally, use humor, and surround yourself with positive people. By following these tips, you can navigate the world of social media and ensure that trolls and negative comments don’t affect you or your content.

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101, Best Practices, Life Choices, Mentoring, Project & Production Management, Social Media, Streaming, Success, Technology

The Importance of Consistency in Live-streaming

Live streaming has become a popular way for individuals, businesses, and organizations to connect with their audiences. However, one of the most crucial factors in successful live streaming is consistency. Consistency means regularly streaming at a set time, with a predictable format and content. In this article, we will explore the importance of consistency in live streaming and how it can benefit both the streamer and the audience.

  1. Builds Trust and Reliability

Consistency is essential for building trust and reliability with your audience. When you consistently stream at a set time, your viewers come to expect and look forward to your content. They can rely on you to provide them with the content they enjoy, leading to a loyal and engaged audience. Consistency also shows a level of professionalism and dedication, which can further enhance your reputation and credibility.

  1. Increases Engagement

Consistency is also important for increasing engagement with your audience. When your audience knows when to expect your stream, they are more likely to tune in and participate in the chat. Consistent streaming also allows you to build a community around your content, where viewers can interact with each other and with you. This sense of community can lead to increased engagement and a more enjoyable experience for everyone involved.

  1. Improves Searchability

Consistent streaming can also improve the searchability of your content. When you stream consistently, your content is more likely to show up in search results and recommendations, making it easier for new viewers to find you. This can lead to increased exposure and growth for your channel.

  1. Helps with Time Management

Consistent streaming can also help with time management. When you have a set schedule, you can plan and prepare your content in advance, allowing you to focus on creating high-quality content instead of scrambling to come up with something last minute. This can lead to better overall content and a more enjoyable experience for your viewers.

  1. Builds a Brand

Consistent streaming can also help build your brand. When you consistently stream at a set time with a predictable format and content, you create a recognizable brand for your channel. This can help you stand out from other streamers and create a unique identity for your content.

Consistency is crucial in live streaming. It builds trust and reliability with your audience, increases engagement, improves searchability, helps with time management, and builds a brand for your channel. If you want to grow your audience and create a successful live streaming channel, it’s essential to prioritize consistency in your content and streaming schedule.

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101, Cameras, Digital Platforms, events, gaming, HLS Streaming, Learning, Mentoring, Project & Production Management, publishing, Quality Control, Social Media, Streaming, Technology

Best Equipment for Live-streaming

Live streaming is an excellent way to connect with your audience in real-time, but to deliver a high-quality stream, you need the right equipment. In this article, we’ll explore the best equipment for live streaming and how to choose the right gear for your needs.

1. Camera: The camera is the most important piece of equipment for live streaming. A high-quality camera can help ensure that your stream looks professional and polished. Consider a camera with at least 1080p resolution and a wide-angle lens for capturing a larger field of view. Popular options include the Canon XF405 and the Sony PXW-Z90V.  Also consider:  Panasonic AG-CX350, Blackmagic Design Pocket Cinema Camera 6K, Nikon Z6 II, Sony a7 III, or the Canon EOS C200.

2. Microphone: A good microphone is essential for delivering high-quality audio during a live stream. A directional microphone is ideal for live streaming as it can help reduce background noise and capture clear audio. Consider a condenser microphone like the Blue Yeti or the Rode NT-USB for high-quality sound.  Also consider:  Shure SM7B, Audio-Technica AT4053b, Rode VideoMic Pro+,  Sennheiser MKE 600, and the  Neumann TLM 103.

3. Lighting: Proper lighting is essential for creating a professional-looking live stream. Consider using softbox lights or ring lights to create a well-lit environment. If you’re on a budget, natural lighting can work well too.  Also consider:  Godox SL-60W, Aputure AL-MX, Litra Pro, Westcott Flex Cine RGBW Mat, and the Nanlite Forza 60B.

4. Computer: Your computer is the backbone of your live stream setup. A powerful computer with a fast processor and plenty of RAM is essential for streaming high-quality video. Consider a computer with an Intel Core i7 processor and at least 16GB of RAM.  Also consider:  Apple MacBook Pro (M1), ASUS ROG Strix G15, Dell XPS 13, HP Spectre x360, and the Lenovo ThinkPad X1 Carbon.

5. Streaming software: To stream your content, you’ll need streaming software. Popular options include OBS Studio and Streamlabs OBS. These software programs allow you to customize your stream and add overlays, graphics, and other elements to enhance your content.  Also consider:  XSplit, Lightstream, vMix, Wirecast, and BeLive.

6. Capture card: If you plan to stream console games, you’ll need a capture card to capture the video output from your console. Popular options include the Elgato Game Capture HD60 S and the AVerMedia Live Gamer Portable 2 Plus.  Also consider:  Blackmagic Design Intensity Pro 4K, Hauppauge HD PVR Rocket, AVerMedia Live Gamer 4K, Elgato Game Capture 4K60 Pro MK.2, or the Magewell Pro Capture Dual HDMI.

7. Internet connection: A fast and stable internet connection is crucial for live streaming. Consider investing in a high-speed internet plan with upload speeds of at least 5 Mbps.  Who to consider:  AT&T Fiber, Google Fiber, Verizon Fios, Xfinity Gigabit Pro, and CenturyLink Fiber.

8. Tripod or mount: To keep your camera steady, you’ll need a tripod or a mount. Consider a tripod with a fluid head for smooth movement and easy adjustments.  Consider:  Manfrotto 504X Fluid Video Head & Aluminum Tripod System, Gitzo GT5563GS Systematic Series 5 Systematic Tripod, Sachtler ACE XL Tripod System with CF Legs & Mid-Level Spreader, Benro BV10H Pro Video Tripod Kit, Induro Alloy 8M AT214 Tripod with PHQ1 5-Way Panhead, Davis & Sanford PROVISTA100 Provista Tripod with FM18 Head, and Vinten V8AS-CP2F Vision Pozi-Loc Tripod System.

The right equipment is essential for delivering a high-quality live stream. From the camera to the internet connection, each piece of equipment plays a crucial role in creating a professional-looking and engaging live stream. Consider your needs and budget when choosing gear, and don’t be afraid to invest in high-quality equipment to deliver the best possible experience to your audience.

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101, Digital Platforms, Employment, events, gaming, Learning, Life Choices, Mentoring, Social Media, Sports, Streaming, Technology

How to Choose the Right Live-streaming Platform

Live streaming has become an increasingly popular way for people to share their content with the world. Whether you are a gamer looking to stream your gameplay, a musician wanting to perform for your fans, or a business owner looking to connect with your customers, there are many different platforms available for you to use. However, with so many different options, it can be overwhelming to decide which platform is best for your needs. In this article, we will discuss some key factors to consider when choosing a platform for your livestream.

1. Audience

The most important factor to consider when choosing a platform for your livestream is your audience. For example, if you are targeting a younger demographic, you may want to consider using platforms like Twitch or TikTok. If you are targeting a more professional audience, you may want to consider using platforms like LinkedIn or Zoom.

2. Purpose

Another important factor to consider when choosing a platform for your livestream is your purpose. Different platforms are designed for different types of content and audiences. For example, if you are streaming a gaming tournament, you may want to consider using platforms like Twitch or YouTube Gaming. If you are streaming a webinar or conference, you may want to consider using platforms like Zoom or Microsoft Teams.

3. Features

Each platform offers different features and tools to help you create and manage your livestream. Some platforms offer more advanced features like built-in chatbots, donation systems, and custom overlays. Other platforms may offer more basic features like live video and chat. It is important to consider which features are most important to you and your audience when choosing a platform.

4. Integration

If you already have a following on other social media platforms, it may be useful to choose a platform that integrates well with those platforms. For example, if you have a large following on Instagram, you may want to consider using Instagram Live to reach your audience.

5. Cost

Finally, it is important to consider the cost of the platform. Some platforms are free, while others require a monthly subscription or charge a fee for certain features. It is important to consider your budget and what features are most important to you when choosing a platform.

There are many different factors to consider when choosing a platform for your livestream. It is important to consider your audience, purpose, features, integration, and cost when making your decision. By taking these factors into account, you can choose a platform that will help you reach your audience and achieve your livestreaming goals.

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101, Editing, events, Learning, Mentoring, Project & Production Management, Social Media, Technology, Training

UGC – What Is it? Why Is It Important?

What is UGC?

User-generated content (UGC): This is content that is created by users or fans of a particular brand or product, often shared on social media or other online platforms. UGC can include photos, videos, reviews, and other types of content that are created by consumers rather than professionals.

Why Is UGC Important?

UGC is a powerful tool for businesses and content creators looking to engage with their audience and create authentic content. Editing UGC can be a bit different than editing other types of footage, as the footage is often shot on a mobile device and may not be of professional quality. However, with the right approach, UGC can be edited into a compelling final product.

Here are some steps involved in the UGC editing process:

1. Gathering footage: The first step in editing UGC is to gather the footage from your audience. This could involve asking your followers to submit videos or photos that relate to a particular theme or topic.

2. Reviewing footage: Once you have gathered the footage, you will need to review it to identify the best clips to use in your final edit. This could include footage that is well-shot and on-topic, as well as footage that evokes a strong emotional response.

3. Organizing footage: Once you have identified the best clips, you will need to organize them in a way that tells a compelling story. This could involve creating a rough storyboard or timeline to map out the flow of the video.

4. Enhancing footage: Depending on the quality of the footage, you may need to enhance it to improve its visual quality. This could include color correction, noise reduction, or other techniques to improve the look of the footage.

5. Adding music and sound effects: Once you have organized and enhanced the footage, you can add music and sound effects to create a more immersive viewing experience. This could include selecting music that complements the mood and tone of the video, as well as sound effects that add texture and depth.

6. Finalizing the edit: Once the editing process is complete, the final product is reviewed and approved by the creative team. Any necessary changes are made, and the final edit is exported for distribution.

Editing UGC can be a powerful way to engage with your audience and create authentic content that resonates with viewers. By gathering, reviewing, and organizing footage, enhancing it with music and sound effects, and finalizing the edit, you can create a compelling final product that showcases the best of what your audience has to offer.

Employment, Golf, Life Choices, Mentoring, Project & Production Management, Social Media

Broadcasting from: Baltusrol Golf Course, Springfield, NJ

The US Open golf tournament has been held at Baltusrol Golf Club in Springfield, New Jersey, on seven occasions. Here is the list of years, winners, and their scores:

1. 1903 – Willie Anderson (307)
2. 1915 – Jerome Travers (297)
3. 1936 – Tony Manero (282)
4. 1954 – Ed Furgol (284)
5. 1967 – Jack Nicklaus (275)
6. 1980 – Jack Nicklaus (272)
7. 1993 – Lee Janzen (272)

ABC Network has covered several golf events at Baltusrol Golf Club in Springfield, New Jersey, including the US Open and PGA Championship tournaments. Here is a list of the events, winners, and some additional details:

1. 1980 US Open: Jack Nicklaus won his fourth US Open Championship, shooting a final round of 68 to finish at 8-under-par for the tournament.

2. 1985 US Women’s Open: Kathy Baker won her only major championship, shooting a final round of 68 to finish at 4-under-par for the tournament.

3. 1993 PGA Championship: Paul Azinger won his first and only major championship, shooting a final round of 68 to finish at 8-under-par for the tournament.

4. 2005 PGA Championship: Phil Mickelson won his second major championship, shooting a final round of 72 to finish at 4-under-par for the tournament.

5. 2016 PGA Championship: Jimmy Walker won his first major championship, shooting a final round of 67 to finish at 14-under-par for the tournament.

ABC Network provided comprehensive coverage of these events, with experienced broadcasters and producers bringing the action to viewers around the world. Some of the notable names on the broadcast team included Jim McKay, Chris Schenkel, Jack Whitaker, and Mike Tirico. The production was led by ABC Sports Executive Producer Roone Arledge, and the Director of the broadcast was Craig Janoff.

Overall, these events produced some thrilling golf and unforgettable moments, making Baltusrol Golf Club a true showcase for the sport.

I was the Production & Technical Assistant for the 1993 event held at Baltusrol Golf Club in Springfield, New Jersey, from August 12-15, 1993. It was an exciting event, with some of the best golfers in the world competing for the championship title.

As a Production Assistant, my role was to assist the Production & Technical Manager in various aspects of the production. This included coordinating logistics, setting up equipment, and ensuring that everything ran smoothly throughout the event.

The 1993 PGA Championship was covered by ABC Network, with a team of talented broadcasters and producers bringing the action to viewers around the world.

Paul Azinger emerged as the winner of the tournament, shooting a final round of 68 to finish at 8-under-par for the tournament. It was his first and only major championship victory, and it was a moment that I will never forget. The excitement and energy of the event were palpable, and it was a privilege to be a part of such an incredible production.

Overall, the 1993 PGA Championship was a tremendous success, and I was proud to have played a small role in making it happen.

What are you’re experiences? Please share!

101, Agile, Career, Employment, Financial, Life Choices, Mentoring, Moving Forward, Project & Production Management, Social Media, Streaming, Teamwork, Technology

Turn Yourself Into a Resource (not a Commodity) that Companies Need!

Turn yourself into a resource that companies need!

1. Identify Your Unique Skill Set: First, you need to recognize and understand your unique skill set. Reflect on your strengths and weaknesses and consider how they might be valuable to a company.

– For instance, if you are interested in the broadcast industry, you may have skills such as live event production, video editing, scriptwriting, or on-air presenting. Identify which of these skills you excel at and enjoy doing the most.

2. Research the Market: Research the target market and identify the skills or resources that companies are looking for. This will help you tailor your skills and promote them in a way that meets company needs.

– Research the broadcast industry and identify the skills or resources that companies are looking for. For example, many broadcast companies seek individuals who are skilled in live production, video editing, and social media management.

3. Focus on Value Proposition: Craft a strong value proposition that highlights the benefits of your skills, knowledge, or experience. Explain how you can add value and solve problems for the company by using your skills.

– Craft a compelling value proposition that highlights the benefits of your skills. For instance, you could say something like: “I’m an experienced live event producer with a passion for creating engaging, high-quality content that connects with audiences. With my skills and experience, I can help your broadcasting company create engaging programming and reach a wider audience.”

4. Develop a Professional Brand: Build a professional brand that conveys your skills, professional approach, and your unique value proposition. Use social media, online portfolios, cover letters, and resumes to showcase your brand.

– Build a professional brand that conveys your skills and value proposition. Create an online portfolio that showcases your work, and use social media to share your expertise and connect with others in the broadcast industry.

5. Network: Build relationships and connect with people in your target market. Attend industry events, join professional organizations, and engage with companies and their employees through social media. Establishing relationships with people can help you learn about new opportunities and make you a valuable resource in the eyes of companies.

– Build relationships and connect with people in the broadcast industry. Attend industry events, join professional organizations, and engage with others in the industry through social media. This can help you learn about new opportunities and make valuable connections.

6. Demonstrate Credibility: Establish credibility by sharing your expertise through articles, presentations, or blogs. Share your knowledge, insights, and experiences related to your area of expertise, both online and offline. This will show companies that you are a credible expert and a valuable resource.

– Establish your credibility by sharing your expertise through articles, presentations, or blogs. For example, create a YouTube channel where you share live event production tips or write articles on the latest trends in video editing. This will show companies that you are knowledgeable and passionate about your craft.

7.  Be Consistent.  

You can set yourself apart in the broadcast industry, or any Industry really, and become a valuable resource that companies are eager to work with.