AI Evolving

Artificial intelligence (AI) is evolving rapidly in many different ways, driven by advances in technology, research, and data availability. Here are some of the key trends in AI evolution:

1. Machine learning (ML) algorithms are becoming more sophisticated and capable, allowing AI systems to analyze and recognize patterns in increasingly complex data sets. This is enabling the development of AI applications that can perform more advanced tasks such as natural language processing, image and speech recognition, and predictive analytics.

2. Deep learning (DL) is a subset of machine learning that is specifically designed to process high-dimensional data sets, such as images and speech, more effectively. DL algorithms use multiple layers of interconnected artificial neurons to simulate the function of a human brain, resulting in more accurate and efficient performance.

3. Reinforcement learning is a type of machine learning that uses trial and error to learn from experience. Here, the AI system is rewarded for making correct decisions and penalized for making incorrect ones, allowing it to improve its performance over time.

4. Generative adversarial networks (GANs) are a type of machine learning that allows the AI system to learn about the structure of data by generating new examples that are indistinguishable from real ones. GANs have many applications, such as creating realistic images and videos, improving natural language generation, and creating realistic animations.

5. AI systems are also becoming more collaborative, with multi-agent systems emerging that allow multiple AI agents to work together to achieve a common goal. This is enabling the development of more complex AI applications, such as intelligent autonomous vehicles and smart cities.

Overall, AI is evolving rapidly and its applications are expanding rapidly, with new breakthroughs and advancements being made every day. As the technology continues to evolve, it is expected to play an increasingly important role in shaping the world around us, enabling new possibilities and driving innovation in many different fields.

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Broadcasting Tips: QC’ing and Transcoding files

In media production, building QC (quality check) and transcode files for use in manual and automated workflows typically involves the following steps:

1. Determine the specifications: Identify the technical requirements for the media file based on the delivery platform or distribution channels. This includes file format, resolution, aspect ratio, bit rate, frame rate, audio format, and other technical parameters.

2. Encode or transcode: Once the file specifications are defined, use a transcoding software to encode or transcode the media file to the desired specifications. This process converts the file from its original format to the required delivery format. Ensure the output quality is up to the expected standards.

• Note: Encoding and transcoding are both processes of converting digital media files from one format to another. However, there is a distinction between these two processes that is important to understand.

Encoding refers to the process of compressing digital media files into a specific format to reduce file size while retaining as much quality as possible. This compression can be lossless or lossy, depending on the encoding method used.

Transcoding, on the other hand, involves taking an already compressed media file and re-compressing it into a different format or bitrate. This can involve changing the media file’s resolution, aspect ratio, frame rate or other technical parameters.

While both encoding and transcoding can be used to reduce file sizes, encoding typically involves compressing high-quality files for use in delivery platforms while transcoding focuses more on adapting existing media files to suit a variety of distribution and delivery platforms.

The main difference lies in the fact that encoding is the process of compressing an un-compressed file for storage or streaming purposes, while transcoding is the process of converting an already compressed file into a different format, resolution, and/or bit rate.

3. QC check: Once the file is transcoded, it must be tested to ensure it meets technical specifications and quality levels. This can be done manually or through an automated quality control system that checks for technical issues such as pixelation, color accuracy, brightness, and resolution.

To specifically test QC’d video and ensure it meets technical specifications and quality levels, you can follow these steps:

• Check the video resolution: Ensure the video resolution matches the intended output specifications. For instance, if the video is meant for a 1080p output, verify that the resolution is 1920×1080.

• Verify aspect ratio: Verify if the aspect ratio of the video is correct. This can typically be set to 16:9 or 4:3.

• Check bit rate: Verify that the video’s bit rate meets specified requirements. This will affect the video quality, and too high or too low bit rates can result in poor quality.

• Test audio quality: Check audio levels, clarity, and timing. Ensure audio levels don’t clip or distort, and that the audio is synced correctly to the video.

• Check color and exposure: Verify the color accuracy and exposure levels of the video. Ensure that the colors are not too saturated or de-saturated and that the exposure levels are not too bright or too dark.

• Run tests for technical issues: Quality control software can automate this step by running a series of automated tests to check for technical issues. Some common issues software can detect include pixelation, interlacing, dropouts, and compression errors.

Here are ten series of automated tests that are commonly used to check for technical issues in the broadcast media industry’s QC process:

– Video signal analysis: This involves analyzing the video signal to detect issues such as missing or duplicate frames, video compression artifacts, and signal dropout.

– Audio level analysis: This involves analyzing the audio levels to verify that they are within acceptable levels and that there are no audio dropouts.

– Lip sync analysis: This test checks that the audio and video are in sync with each other, with no noticeable delays or desyncs.

– Closed captioning analysis: This involves analyzing the closed caption data to ensure that they are synced correctly with the audio and video.

– Loudness compliance analysis: This test ensures that audio levels comply with relevant loudness guidelines, such as CALM Act.

– Video quality metrics: This measures various video quality metrics, such as Peak Signal-to-Noise ratio (PSNR), Structural Similarity (SSIM) and Mean Opinion Scores (MOS), to ensure that the video is of high quality.

– Aspect ratio and resolution compliance: This test ensures that the video’s aspect ratio and resolution comply with relevant specifications.

– Subtitle and caption compliance: This verifies that subtitles and captions adhere to standards and are free from errors.

– Compression analysis: This test checks that the video encoding and compression have been applied correctly, and verifies that bitrates aren’t too high or low.

– Color and gamma analysis: This test verifies correct color space and level and image brightness or dark values through gamma analysis. 

These automated tests help ensure that broadcast media content is delivered to its intended specifications, and adheres to industry standards for technical quality.

– Check for legal compliance: Verify that the video does not contain any copyright infringements or other legal compliance issues.

4. Review and revise: Once QC checks are complete, review the results and revise any errors or issues that were found. This can involve making additional cuts, color correction, or other adjustments.

5. File-naming convention and metadata: Consistent file naming convention and metadata is essential to ensure the media assets are managed and distributed optimally. Using a bespoke asset management system or media production software that tag and track the files and the corresponding metadata allows for efficient and accurate searching and retrieval for the use of the assets in future projects.

By following these steps, media producers can ensure that their assets are optimized for different platforms and workflows while also making sure that the files meet the required technical standards for delivery.

Logistics Gymnastics: Making it work

Technology plays a crucial role in logistics and supply chain management. Here are some examples of vital technologies used in logistics and supply chain management:

  1. Transportation management systems (TMS)
  2. Warehouse management systems (WMS)
  3. Global positioning systems (GPS)
  4. Radio-frequency identification (RFID)
  5. Automated guided vehicles (AGVs)
  6. Drones
  7. Artificial intelligence (AI) and machine learning (ML)
  8. Big data analytics
  9. Blockchain technology
  10. Cloud computing
  11. Mobile devices and applications
  12. Electronic data interchange (EDI)
  13. Electronic logging devices (ELDs)
  14. Telematics

These technologies can be used for a variety of purposes such as optimizing routes, tracking shipments, managing inventory, and improving supply chain visibility. By leveraging these technologies, companies can enhance their efficiency, reduce costs, and provide better overall service to their customers.

The C-Suite: What is it, and tips to get there

The term “C-Suite” refers to the highest-ranking executive officers within a company or organization, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operations Officer (COO), Chief Marketing Officer (CMO), and Chief Technology Officer (CTO).

To seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives in broadcasting, you can take the following steps:

1. Take on challenging projects: Seek out challenging projects that require you to lead a team and produce measurable results. Set clear goals and develop a plan to achieve them. Take ownership of the project and demonstrate your leadership skills by guiding your team towards success.

2. Collaborate with other departments: Work collaboratively with other departments within your organization to support shared goals. Build relationships with stakeholders and demonstrate your ability to communicate effectively and coordinate resources to achieve common objectives.

3. Mentor and coach junior staff: Establish yourself as a leader by mentoring and coaching junior staff. Share your knowledge and expertise with others, and encourage them to develop their skills and abilities. Show that you have a deep understanding of the industry and can support the growth and development of others.

4. Seek out training and development opportunities: Attend training and development opportunities that can enhance your leadership skills. This could be formal training courses or informal peer-to-peer learning opportunities.

5. Be innovative and agile: Be open to new ideas and technologies, and demonstrate agility in adapting to changing circumstances. Take a creative approach to problem-solving and continuously seek out ways to improve processes and outcomes.

6. Communicate accomplishments: Keep senior executives informed of your successes and results. Communicate effectively and clearly to show how your leadership has contributed to the success of specific projects or overall organizational goals.

By taking these steps, you can seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives in broadcasting.


1. Develop a specialized skill or area of expertise: To stand out as a potential candidate for a C-level position, it is essential to develop a specialized skill or area of expertise that is in high demand within your industry.

To become a C-suite executive in broadcasting, you might need a combination of the following specialized skills or areas of expertise:

• Leadership: The ability to inspire and lead teams is critical for anyone aspiring to a C-suite position in broadcasting. You should be capable of creating a vision for your organization, setting strategic goals, and motivating your team to achieve them.

• Communication: Broadcasting is all about communication, and you should be adept at both written and verbal communication. Strong communication skills are essential for sharing information, building relationships and negotiating with stakeholders, including advertisers, production teams, and key talent.

• Technical expertise: To gain credibility with your team and have an understanding of the broadcast industry’s technical aspects, you should have some technical expertise in broadcasting. This knowledge can include familiarity with broadcasting hardware and software, audiovisual equipment, and communication platforms.

• Creativity and innovation: Broadcasting is an exciting and ever-changing industry, and to thrive in it, you need to be creative and innovative. The ability to generate new programming concepts, adapt to emerging technologies, and engage with your audience is increasingly important in today’s hyper-competitive media landscape.

• Business savvy: As a C-suite executive, you will need to have business acumen beyond just the broadcasting industry. You should have an understanding of finance, marketing, and operations, as well as the ability to create efficient and effective business strategies to grow your organization.

Overall, developing a combination of leadership, communication, technical expertise, creativity, innovation, and business savvy can help you become a C-suite executive in broadcasting. It is important to build a diverse set of skills and continuously improve yourself to stand out from the competition.

2. Build a track record of success: By consistently delivering positive results and demonstrating leadership capabilities, you can establish a strong track record of success that will help you stand out as a potential candidate for C-Level positions.

To deliver positive results and demonstrate leadership capabilities effectively, you can follow these tips:

• Set clear goals: Clearly defining your goals for your team and your organization can help you stay focused and create a clear path towards success. Goals should be specific, measurable, achievable, relevant, and time-bound.

• Communicate effectively: Effective communication is critical in broadcasting, whether you are interacting with colleagues, stakeholders or the audience. To communicate effectively, you should tailor your communication styles to suit different audiences and use simple language, storytelling, and empathy to convey your message.

• Lead by example: Leaders who lead by example create a positive and high-performance culture. Be a role model for your team, set the standard for excellence, and demonstrate the behaviour you expect from others.

• Delegate responsibility: Delegation can free up time and help you focus on key activities that require your expertise. It also helps develop your team’s skills, builds trust, and reinforces accountability.

• Embrace innovation: Broadcasting is an industry that is rapidly evolving, and to stay ahead of the curve, you need to embrace innovation. Encourage your team to experiment, take risks, and be creative with new ideas and technologies.

• Recognize and reward success: Celebrate milestone achievements, recognize successes, and reward top performers. Positive feedback can help boost morale and reinforce positive behavior.

• Continuously learn and grow: The broadcasting industry is evolving rapidly, and to stay current, you need to continuously learn and grow. Attend industry events, read relevant materials, network with peers, and seek out opportunities to expand your knowledge and skills.

By following these tips, you can deliver positive results and demonstrate leadership capabilities effectively in broadcasting as well as many other industries.

3. Seek out leadership opportunities: Seeking out opportunities within your organization to lead projects or teams can help you demonstrate your leadership capabilities and produce results that can be recognized by senior executives.

To seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives, you can take the following steps:

• Take on challenging projects: Seek out challenging projects that require you to lead a team and produce measurable results. Set clear goals and develop a plan to achieve them. Take ownership of the project and demonstrate your leadership skills by guiding your team towards success.

• Collaborate with other departments: Work collaboratively with other departments within your organization to support shared goals. Build relationships with stakeholders and demonstrate your ability to communicate effectively and coordinate resources to achieve common objectives.

• Mentor and coach junior staff: Establish yourself as a leader by mentoring and coaching junior staff. Share your knowledge and expertise with others, and encourage them to develop their skills and abilities. Show that you have a deep understanding of the industry and can support the growth and development of others.

•Always be learning.  Seek out training and development opportunities: Attend training and development opportunities that can enhance your leadership skills. This could be formal training courses or informal peer-to-peer learning opportunities.

• Be innovative and agile: Be open to new ideas and technologies, and demonstrate agility in adapting to changing circumstances. Take a creative approach to problem-solving and continuously seek out ways to improve processes and outcomes.

• Communicate accomplishments:  It’s not bragging!  Keep senior executives informed of your successes and results. Communicate effectively and clearly to show how your leadership has contributed to the success of specific projects or overall organizational goals.

By taking these steps, you can seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives.


4. Continuously learn and develop: Staying current with the latest industry trends and investing in ongoing education and professional development can help you develop the skills and knowledge needed to succeed in senior leadership roles.

Some current and latest industry trends in broadcasting include:

• Streaming services: The online streaming services continue to expand, and consumers are shifting towards watching their favorite shows on demand. OTT (over-the-top) services such as Netflix, Amazon Prime Video, and Disney+ are the key players offering original content and interacting with their viewers with interactive features.

• Virtual and Augmented Reality: Virtual and Augmented Reality (VR/AR) are becoming popular and are being used by broadcasters to enhance audience experience. It is already being used for production and broadcast of live sports.

• Interactive content: Interactive content is increasing rapidly; it encourages engagement and can offer additional value to the audience like polling, chatbots, games, and more.

• Personalized content: Personalization is becoming a significant factor as consumers demand customized and tailored content. Broadcasting services are focusing on providing tailored recommendations based on consumer interests, viewing history and behavior.

• Artificial Intelligence: AI technologies are augmenting broadcasting by enabling machine-learning algorithms, Natural Language Processing (NLP), and automated content creation.

• Social media for engagement: Social media like Twitter and Instagram is being used to drive engagement by broadcasters. These platforms are becoming a powerful marketing tool by providing connections with fans and access to real-time analytics of the audience.

• Remote production: The pandemic accelerated trends toward distributed production models, leading to remote production techniques for both pre-production and live event coverage.

These trends are shaping the broadcasting industry and aligning the market with the modern viewer’s requirements.

5. Network and build relationships: Building a network of professional connections within your industry and engaging in activities such as attending industry conferences and events can help you build relationships with key decision-makers and open up opportunities for C-level positions. 

25 current broadcast industry conferences:

IBC (International Broadcasting Convention), NAB (National Association of Broadcasters) Show, Broadcast Asia, CES (Consumer Electronics Show), NAB Radio Show, Media Finance Focus, TVOT (The TV of Tomorrow Show), Streaming Media West, Broadcast Minds, ABU Digital Broadcasting Symposium, IABM Conference, Next TV Summit & Expo, European Radio and Digital Audio Show, NABA Broadcast Technology Futures, Fates Summit, Connection Series by Digital Production Partnership, CIS Global Forum, SMPTE Motion Imaging Technology Summit, RadioDays Europe, Communications Policy Research Forum, Future Leaders Program of the Association of Public Television Stations, Sportel Monaco, Audio Engineering Society Convention, Convergence India, and Media Summit New York. Note: Some of these events may be virtual at the moment, due to the COVID-19 pandemic.

Overall, growing a career in the C-Suite requires a combination of strong technical skills, leadership capabilities, industry knowledge, and a strategic outlook.

Basics in Broadcasting: Best Practices & Success Metrics

Best practices refer to a set of proven approaches, techniques, or methodologies that are widely accepted as the most effective way of achieving a particular goal or solving a specific problem. 

Examples of best practices:

• Agile project management: An iterative approach to project management that focuses on delivering high-quality products while adapting to changing requirements, while also involving the client/customer in every step of the process, ensuring transparency and collaboration.

• Customer relationship management (CRM): A set of practices and strategies used to manage interactions with customers and potential customers. These practices include automating sales and marketing processes, collecting customer data and feedback, and analyzing customer behavior to improve engagement and retention.

• Search engine optimization (SEO): A set of techniques and strategies used to increase the visibility and ranking of a website or web page on search engines like Google. It involves optimizing keywords, creating high-quality content, and building backlinks to improve organic search results.

• Human Resource management: A set of strategies to attract, retain and manage employees. These practices might include recruiting, selecting, training, compensating, and performance management.

• Risk management: A set of practices used to identify, assess, and manage risks to a project, an activity, or an organization. Risk assessment, mitigation, and monitoring are critical activities in risk management.

• Information security: A set of practices, policies, and procedures used to protect the confidentiality, integrity, and availability of information. Ensuring secure authentication, authorization, and access control, as well as proper encryption and auditing, are all critical best practices in Information Security.

• Storytelling: A technique that involves presenting information, events, or messages in a narrative or engaging format to capture the audience’s attention and maintain their interest.

• Program scheduling: The practice of strategically scheduling programs to attract and retain viewers in the most possible time slots. The highly rated programs should be assigned to primetime, when the most viewership rates are at their highest.

• Audience engagement: The practice of engaging viewers through social media and other digital channels, incorporating audience feedback, and incorporating viewer-generated content into shows to increase ratings and maintain viewer loyalty.

• Adapting multi-platform strategies: A practice that involves creating content and distributing it through multiple channels such as television, social media, and web platforms to increase viewership and expand the reach of the content.

• Conducting Research: A practice of carrying out viewership analysis and market research to gain insights into audience preferences, viewing behavior, and other factors that can influence programming strategy and determine ad rates.

• Production practices: Using cutting-edge equipment and technology, high-production standards to create captivating visual and audio content to capture and retain audience attention.

Typically, best practices evolve over time through a process of experimentation and observation, and they represent the strategies, methods, or tools with a track record of success in a particular field. Best practices are industry-specific and can apply to different areas of business, such as marketing, sales, HR, customer service, and IT, and Broadcast Production. They are often documented and shared within organizations to help guide decision-making and ensure consistency in operations.

Success Metrics 

Success metrics are measurable indicators that organizations use to evaluate the effectiveness of their strategies, tactics, and initiatives. They are quantitative or qualitative measurements of performance that help organizations understand how well they are achieving their goals and objectives. 

Examples of Success Metrics:

• Audience Ratings: Quantitative measurements that show the number of people who are watching a television program. Ratings can be measured through a variety of methods, including live ratings, time-shifted ratings, and VOD ratings.

• Share of Viewership: A metric that provides insight into how much of the available audience is watching a particular program or channel.

• Social Media Engagement: Qualitative measurements that track user activity, sentiment, shares, and mentions across social media platforms such as Twitter, Facebook, and Instagram.

• Ad Revenue: Quantitative measurements of the income generated through advertising.

• Reach: A metric that describes the number of individuals who are exposed to a particular message or ad, determined by the total number of viewers divided by the total population.

• Web Analytics: Qualitative and quantitative measurements of website traffic, page views, demographics, time spent on site, and other factors that impact digital presence.

• Viewer Feedback: Qualitative feedback gathered directly from viewers through surveys, focus groups, or social media platforms, to measure satisfaction and gauge attention to the programming.

Broadcasters use these metrics to measure the effectiveness of their strategies, tactics, and initiatives, based on which they may adjust their programming and promotional priorities to optimize their results.

Success metrics can vary depending on the nature of the initiative or goal, and they should be aligned with the overall vision and mission of the organization. Examples of success metrics could include revenue growth, customer satisfaction rates, employee retention, website traffic, social media engagement, and many others. By using success metrics, organizations can track progress, identify areas for improvement, and make data-driven decisions to achieve their desired outcomes.

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Broadcast Project / Production Management – Serving Your Company, Clients, and Yourself Effectively

I realize this post can be taken wildly in the “wrong” direction. I personally struggle with setting “off-hour” work boundaries. If personnel is needed immediately for a broadcast or live event- I’m on it, Right Away for as long as it takes. I’ve pulled over on a busy highway (in a safe spot) to make calls, send texts, fb, LinkedIn connect to get crew in-time for a show or air.

Project / Production time management techniques:

There are numerous time management techniques that can help a broadcast production manager effectively manage their time. Some specific techniques that may be useful include:

• Planning and prioritizing: This involves mapping out all tasks that need to be done, setting deadlines and then prioritizing them in order of importance.

• Creating a schedule: A production manager can create a schedule that clearly indicates who is responsible for which tasks, when they are due, and how long they will take, in addition to hiring crew, and creating a happy, safe work environment for all (whether fully remote cloud, on on-site).

• Utilizing project management software: Tools like Trello, Asana, or Basecamp can help a production manager organize tasks, keep track of deadlines, and assign tasks to different team members.

• Delegating tasks: It’s important for a production manager to delegate tasks to other team members (associate pm, production assistants, and runners), this can be achieved by identifying the skill set of each team member, assigning tasks accordingly and following up regularly.

• Setting clear expectations: Clear communication from the beginning on the goals of the project, the timeline and the budget can avoid a lot of issues.

• Staying focused: It is important for a production manager to stay focused by setting specific goals for each day or week and avoiding distractions.

• Regularly reviewing progress: Regularly checking on the milestones and timelines help in understanding the progress of the production and can help in making necessary adjustments to stay on track.

 Isn’t it important to take care of work / clients at any cost to my time management/ boundaries?

While it is important to provide good service to an employer / clients, it is also important to set realistic expectations and boundaries for your time management. In the demanding broadcast industry, working long hours are expected, that is not the exception, it’s the base rule (which many of us do), and being available at all times can quickly lead to burnout and impact your performance, which can ultimately affect the quality of service you provide.

By setting healthy boundaries, you can maintain a healthy work-life balance and better manage your time, which can help you perform better overall and ultimately provide better service to your clients. Additionally, setting boundaries can help prevent potential conflicts and unrealistic expectations from clients, which can ultimately lead to better working relationships.

It’s important to communicate your boundaries and expectations to your clients clearly and proactively to ensure everyone is on the same page. 

Clients will appreciate the transparency, and having a clear understanding of when and how they can contact you can help you better manage your time and prioritize urgent matters.

It is possible to take care of your clients while still setting realistic boundaries and managing your time effectively. Both are important for your overall well-being and success in the demanding broadcast industry.



As a Project / Production Manager it’s difficult to set boundaries at work, especially when working with many teams across many time zones.  I frequently am on calls, Zoom, TEAMS, etc at all hours of the day and night.  

It’s not easy to navigate đź§­ but, if you know that you’ll have a couple of hours (or even 15 minutes) at 10a after a 4am daily meeting, take the time to recharge, take a walk, fix a healthy snack or meal, meditate – take time for YOU!  That’s the ultimate point.

There are a few ways a project or production manager can set boundaries for their off time in the demanding broadcast industry:

• Clearly communicate expectations: It’s important to communicate with your team and colleagues about your off time and clearly define your work hours and availability. Let them know when you will and won’t be available and how they can get in touch with you for emergencies.

• Delegate responsibilities if possible: Assign tasks and responsibilities to team members so that they can take care of urgent matters in your absence.  Give them the tools to succeed too.  You can cover them in their off-time, creating a symbiotic working relationship, snd trust. This will help you feel more comfortable taking time off and allow you to fully disconnect.

• Prioritize self-care: Taking care of your physical, mental and emotional health is important, especially when working in a high-pressure industry. Make sure you schedule time for yourself to recharge and do things you enjoy.

• Stick to your boundaries as much as possible: It can be tempting to check your work email or answer calls outside of work hours, but it’s important to stick to your boundaries to avoid burnout. Set up an automatic email reply or voicemail message letting people know when you are available and when you will respond.

By implementing these strategies, project and production managers can set healthy boundaries for their off time in the demanding broadcast industry. In saying that……read on…

Now, as anyone in the industry knows.  There are many “off hour” times we must respond (and for as long as it takes to resolve the issue).  Below are some guidelines to help navigate responding to work emergencies, and requests.

If you have to respond during your off time in the demanding broadcast industry, it’s important to prioritize urgent matters and set limits on how much time you spend working. Here are a few strategies you can use:

• Prioritize urgent matters: If you receive an urgent email or call during your off time, assess whether it requires immediate attention or if it can wait until your next workday. If it needs to be addressed right away, respond appropriately, but try to limit your involvement to only what’s necessary.

• Try to set limits on your response time: If you do need to respond, be clear about when you will be available and how long you can spend working. Let your team know that you will address the issue as soon as possible, but that it may take longer than usual due to your off hours.

• Use technology to your advantage: Set up rules and filters in your email inbox to prioritize urgent matters and filter out non-essential messages. Consider using an app or tool to help you manage and organize your workload more efficiently.

• Establish clear boundaries (as much as possible): Despite responding during your off time, you should still take time for self-care and stick to your work-life boundaries. Avoid working for extended periods or responding to non-urgent mattersto prevent burnout and maintain a healthy work-life balance.

Remember, it’s important to take care of yourself and set (flexible) boundaries, even in a demanding industry. By doing so, you can improve your overall well-being and performance at work.

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