Category: Life Choices

101, Digital Platforms, Life Choices, Mentoring, Streaming

How to Build a Community Around Your Live-stream

Live streaming is an excellent way to connect with people and showcase your talents to a wider audience. However, building a community around your live stream can be a challenging task. In this article, we will provide you with tips on how to build a community around your live stream and keep your viewers engaged.

  1. Consistency is key

Consistency is the most critical factor in building a community around your live stream. Set a regular schedule for your stream and stick to it. This will help your viewers know when to tune in and create a habit of watching your stream. Consistency also helps build trust and reliability with your audience.

  1. Engage with your audience

Engaging with your audience is crucial in building a community around your live stream. Respond to comments, questions, and suggestions during your stream. Ask your viewers for feedback and suggestions on what they would like to see in future streams. Create a sense of community by acknowledging and thanking your regular viewers.

  1. Utilize social media

Social media is an excellent tool to promote your live stream and build a community. Use social media platforms like Twitter, Instagram, and Facebook to promote your stream and interact with your viewers. Share behind-the-scenes content, teasers, and updates about your stream to create excitement and anticipation for your viewers.

  1. Collaborate with other streamers

Collaborating with other streamers is an effective way to build a community around your live stream. Find other streamers with similar content and audience and collaborate on a joint stream or event. This can help you reach a wider audience and create a sense of community among your viewers.

  1. Offer incentives and rewards

Offering incentives and rewards to your viewers is a great way to keep them engaged and build a community. Offer exclusive content, giveaways, or shoutouts to your regular viewers. Create a loyalty program that rewards viewers who consistently tune in to your stream.

  1. Support and participate in other communities

Supporting and participating in other communities is an effective way to build your own community around your live stream. Participate in chats, forums, and groups related to your content and interact with other community members. This can help you gain exposure and attract new viewers to your stream.

Building a community around your live stream requires consistency, engagement, and creativity. Utilize social media, collaborate with other streamers, offer incentives and rewards, and support other communities to build your own. Remember to listen to your audience and adapt to their feedback and suggestions. With dedication and hard work, you can create a thriving community around your live stream.

101, Best Practices, Career, Collaboration, Digital Platforms, Learning, Life Choices, Mentoring, publishing, Streaming, Success, Teamwork, Technology

Tips for Collaborating with Other Streamers

Collaborating with other streamers is a great way to build strong relationships in the streaming community and grow your audience. However, it can be challenging to work with other streamers, especially if you have different personalities or streaming styles. In this article, we will provide you with tips for collaborating with other streamers to ensure a successful partnership.

  1. Communicate effectively

Communication is key when collaborating with other streamers. Make sure to discuss your expectations, goals, and streaming style before starting the collaboration. This will help you avoid any misunderstandings and ensure that you are both on the same page. Make sure to communicate regularly throughout the collaboration to make any necessary adjustments and keep each other informed.

  1. Respect each other’s brand

When collaborating with other streamers, it’s important to respect each other’s brand. While it’s great to have a collaborative stream, you don’t want to compromise your brand or the other streamer’s brand. Make sure that your collaboration aligns with your brand and values and that the other streamer’s brand is respected as well.

  1. Find complementary streamers

When collaborating with other streamers, find those who complement your streaming style. This will help create a unique and engaging stream for your audience. Look for streamers who have a similar audience demographic and have complementary content. For example, if you’re a gaming streamer, you could collaborate with a streamer who does art streams or a music streamer.

  1. Promote each other

Collaborating with other streamers is a great way to cross-promote each other’s channels. Make sure to promote each other’s channels before, during, and after the collaboration. This will help both of you gain new followers and grow your audience. You can use social media, email newsletters, and other platforms to promote each other’s channels.

  1. Plan ahead

Planning is crucial when it comes to collaborating with other streamers. Make sure to plan the collaboration ahead of time. This includes deciding on the date, time, and duration of the stream, the games you will play, and any other special features you will include. Make sure to also plan your content and how you will engage with your audience during the stream.

  1. Be flexible

Collaborating with other streamers can be challenging, especially if you have different personalities or streaming styles. Make sure to be flexible and adaptable during the collaboration. This will help you adjust to any unexpected situations and ensure that the stream runs smoothly.

  1. Have fun

Most importantly, have fun when collaborating with other streamers. Collaborating with other streamers is a great way to build relationships and grow your audience. Enjoy the process and don’t forget to engage with your audience during the stream.

Collaborating with other streamers is a great way to build relationships and grow your audience. Make sure to communicate effectively, respect each other’s brand, find complementary streamers, promote each other, plan ahead, be flexible, and most importantly, have fun. By following these tips, you can ensure a successful and enjoyable collaboration with other streamers.

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101, Best Practices, Digital Platforms, events, Life Choices, Mentoring, Moving Forward, Streaming, Technology

Best Practices for Engaging Your Audience During a Live-stream

Live streaming is a powerful tool that can help you connect with your audience in real-time. Whether you are live streaming a product launch, a Q&A session, or an event, there are certain best practices you can follow to engage your audience and keep them interested throughout the stream.

  1. Plan your content: Before you go live, it’s essential to plan your content carefully. Consider what you want to achieve with your live stream and how you can provide value to your audience. Create an outline or a script to help you stay on track during the live stream.
  2. Promote your stream: Promoting your live stream in advance can help you reach a wider audience and build anticipation for the event. Share details about the stream on your social media channels, website, and email newsletters.
  3. Interact with your audience: One of the biggest advantages of live streaming is the ability to interact with your audience in real-time. Encourage viewers to ask questions and leave comments during the stream, and be sure to respond to as many as possible.
  4. Use visuals: Visuals can help keep your audience engaged during the live stream. Use slides, images, and videos to illustrate your points and break up the content.
  5. Keep it concise: Attention spans are short, so it’s important to keep your live stream concise and to the point. Stick to your outline or script, and avoid rambling or going off-topic.
  6. Test your equipment: Technical issues can derail a live stream, so it’s essential to test your equipment before you go live. Make sure your camera, microphone, and internet connection are all working properly.
  7. Be authentic: Authenticity is key to engaging your audience during a live stream. Be yourself, and don’t be afraid to show your personality. This can help build trust and connection with your audience.
  8. Follow up: After the live stream, follow up with your audience to thank them for tuning in and to address any questions or comments you may have missed during the stream. This can help build a community around your live streaming content.

Live streaming can be a powerful tool for engaging your audience, but it takes careful planning and execution. By following these best practices, you can create valuable, engaging content that builds connection and trust with your audience.

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101, Digital Platforms, Employment, events, gaming, Learning, Life Choices, Mentoring, Social Media, Sports, Streaming, Technology

How to Choose the Right Live-streaming Platform

Live streaming has become an increasingly popular way for people to share their content with the world. Whether you are a gamer looking to stream your gameplay, a musician wanting to perform for your fans, or a business owner looking to connect with your customers, there are many different platforms available for you to use. However, with so many different options, it can be overwhelming to decide which platform is best for your needs. In this article, we will discuss some key factors to consider when choosing a platform for your livestream.

1. Audience

The most important factor to consider when choosing a platform for your livestream is your audience. For example, if you are targeting a younger demographic, you may want to consider using platforms like Twitch or TikTok. If you are targeting a more professional audience, you may want to consider using platforms like LinkedIn or Zoom.

2. Purpose

Another important factor to consider when choosing a platform for your livestream is your purpose. Different platforms are designed for different types of content and audiences. For example, if you are streaming a gaming tournament, you may want to consider using platforms like Twitch or YouTube Gaming. If you are streaming a webinar or conference, you may want to consider using platforms like Zoom or Microsoft Teams.

3. Features

Each platform offers different features and tools to help you create and manage your livestream. Some platforms offer more advanced features like built-in chatbots, donation systems, and custom overlays. Other platforms may offer more basic features like live video and chat. It is important to consider which features are most important to you and your audience when choosing a platform.

4. Integration

If you already have a following on other social media platforms, it may be useful to choose a platform that integrates well with those platforms. For example, if you have a large following on Instagram, you may want to consider using Instagram Live to reach your audience.

5. Cost

Finally, it is important to consider the cost of the platform. Some platforms are free, while others require a monthly subscription or charge a fee for certain features. It is important to consider your budget and what features are most important to you when choosing a platform.

There are many different factors to consider when choosing a platform for your livestream. It is important to consider your audience, purpose, features, integration, and cost when making your decision. By taking these factors into account, you can choose a platform that will help you reach your audience and achieve your livestreaming goals.

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Learning, Life Choices, Mentoring, Moving Forward

Show up and Show out

I love when reading even one line, I’m inspired. The following is the result. Hopefully, some inspiration for you too. Please ~ Share it, Like it, Comment – it’s free!

“Show up and show out” is a powerful phrase that can inspire us to take action, to face challenges head-on, and to exceed expectations. It’s a call to courage, an invitation to step out of our comfort zone, and an acknowledgement that we have the potential to do great things.

But what does it really mean to show up and show out? Let’s break it down.

First, showing up means being present, both physically and mentally. It means showing up to work, to school, to meetings, to appointments, and to life in general. It means being reliable, dependable, and trustworthy. It means being there for others when they need us, and being willing to lend a helping hand.

Showing up also means facing whatever comes our way, even if it’s difficult or uncomfortable. It means being willing to confront our fears, to challenge our assumptions, and to learn from our mistakes. It means being resilient in the face of adversity, and refusing to give up when things get tough.

Second, showing out means surpassing expectations, excelling, and shining in ways others didn’t think were possible. It means bringing our A-game, and putting forth our best effort. It means going above and beyond what’s expected of us, and pushing ourselves to achieve more than we ever thought possible.

Showing out is about having the courage to be ourselves, to express our unique talents and abilities, and to make a positive impact on the world around us. It’s about taking risks, trying new things, and daring to dream big.

So why is it important to show up and show out? For one, it can help us grow and develop as individuals. When we show up, we gain experience, knowledge, and skills that can help us in the future. When we show out, we build confidence, self-esteem, and a sense of accomplishment that can inspire us to do even more.

Showing up and showing out can also have a positive impact on those around us. When we show up, we demonstrate our commitment, dedication, and loyalty. When we show out, we inspire others to do the same, and we create a culture of excellence, where everyone is encouraged to strive for their best.

“Show up and Show out” is more than just a catchy phrase. It’s a call to action, a reminder of our potential, and an invitation to be our best selves. So let’s embrace it, let’s live it, and let’s show the world what we’re capable of.

101, Career, Employment, Life Choices, Mentoring, Moving Forward, Success

The “Why Not Attitude” Part 2

Are you struggling to balance your career and personal life? You’re not alone. The traditional methods of climbing the corporate ladder may not work for most, leaving them (you) feeling burned out and unfulfilled. But there’s a new philosophy that can help – the “Why not?” mindset.

The “Why not?” philosophy is about being open to new ideas and experiences without immediately dismissing them. It’s about approaching opportunities with curiosity and a willingness to take risks. By embracing challenges and uncertainty, you can discover new possibilities and grow as an individual. But it’s not about blindly embracing every opportunity – it’s about making informed decisions based on your values and goals.

If you’re ready to embrace the “Why not?” philosophy, here are 9 tips for success:

1. Prioritize self-care: Taking care of yourself is essential to success. When you prioritize self-care, you are able to perform at your best and avoid burnout. Self-care can include anything from exercising regularly, eating well, getting enough sleep, and taking breaks when you need them.

2. Have SMART goals for your career: SMART goals are specific, measurable, achievable, relevant, and time-bound. When you have SMART goals, you have a clear plan of what you want to achieve and how to get there. This helps you stay focused and motivated.

3. Learn to delegate: Delegating tasks to others allows you to focus on what you do best and frees up time for other important tasks. It also helps build trust and respect among your team.

4. Build a support system: Having a support system can help you navigate challenges and provide motivation when you need it most. This can include friends, family, mentors, or colleagues.

5. Practice time management: Time management is key to success. You can prioritize your tasks, set deadlines, and plan your schedule to make the most of your time.

6. Use technology to your advantage: Technology can help you streamline tasks, communicate more efficiently, and work more effectively. From project management tools to social media, technology can be a valuable asset.

7. Seek flexibility: Flexibility allows you to adapt to changing circumstances and take advantage of unexpected opportunities. Being open to new ideas and ways of doing things can help you stay ahead of the curve.

8. Take breaks: Taking breaks is essential to avoid burnout and maintain focus. Whether it’s a short walk outside or a vacation, taking time away from work can help you recharge and come back stronger.

9. Develop a “Why not?” attitude: A “Why not?” attitude means being open to new ideas and taking risks. It means not being afraid to fail or try something new. A “Why not?” attitude can help you overcome barriers and achieve your goals.

By following these tips, you can create the boundaries necessary for success and achieve freedom and fulfillment in both your professional and personal life. So why not give it a try? Join me with like-minded people and start thriving today.

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101, Career, Employment, Learning, Life Choices, Mentoring, Training

Digging Out of A Career Black Hole

No matter profession you’re in.  One day you might find yourself here…..But where is here?

A career is an essential aspect of one’s life. It is not only a source of livelihood but also a means of personal growth and fulfillment. However, many people find themselves in a career “black hole” at some point in their lives. This is a situation where they feel stuck in a job that does not offer any prospects for growth, development, and advancement. If you are in a career black hole, you may feel unfulfilled, demotivated, and frustrated. However, there are solutions to get out of it.

Here are some signs that you may be in a career black hole:

1. You are not growing professionally

If you are not learning or growing in your job, it could be a sign that you are in a career black hole. A good job should offer you the opportunity to learn new skills and develop professionally. If you are not getting any training, promotions, or opportunities to take on new challenges, it could be a sign that you are in a dead-end job.

2. You are not challenged

If your job is too easy or repetitive, you may not be challenged enough. A good job should offer you the opportunity to use your skills and abilities to the fullest. If you are not being challenged, you may feel bored and unfulfilled.

3. You are not happy

If you dread going to work every day, it could be a sign that you are not happy in your job. A good job should offer you some degree of job satisfaction. If you are not happy, it could affect your mental and emotional well-being.

If you identify with any of these signs, you may be in a career black hole. Here are some solutions to get out of it:

1. Evaluate your skills and interests

Start by evaluating your skills and interests. Identify the skills that you have and the ones that you would like to develop. Think about the type of work that interests you and the industries that you would like to work in. This will help you to identify the type of job that would be a good fit for you.

2. Update your resume and cover letter

Update your resume and cover letter to highlight your skills and experience. Make sure that they are tailored to the type of job that you are interested in. This will increase your chances of getting a job interview.

3. Network

Networking is a great way to find job opportunities. Attend industry events, job fairs, and conferences. Connect with people on LinkedIn and other professional networks. Let people know that you are looking for a job. You never know when an opportunity may arise.

4. Consider further education

Further education can help you to develop new skills and improve your job prospects. Consider enrolling in a course or a program that is relevant to your career goals. This will not only improve your skills but also demonstrate your commitment to your career.

5. Take on new challenges

If you are not being challenged in your current job, seek opportunities to take on new challenges. Volunteer for new projects or take on additional responsibilities. This will not only help you to develop new skills but also demonstrate your initiative and commitment to your job.

Being in a career black hole can be demotivating and frustrating. However, there are solutions to get out of it. Start by evaluating your skills and interests, update your resume and cover letter, network, consider further education, and take on new challenges. With these strategies, you can break free from a career black hole and find a job that offers you growth, development, and fulfillment.

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Career, Collaboration, Employment, Life Choices, Training

Job Seeking in Broadcasting (this really applies to many industries)

Are you tired of seeing job postings that seem impossible to qualify for? You’re not alone. As someone who receives countless requests for help to break into the broadcasting industry, I’ve seen my fair share of job descriptions that require years of experience or advanced degrees for entry-level positions.

It’s frustrating and it doesn’t make sense. Entry-level should mean just that – a starting point for someone who is just beginning their career. These positions should be filled with individuals who are eager to learn and grow within the company. Instead, companies are expecting candidates to have years and years of experience for positions that are supposed to provide a pathway to success.

This is particularly problematic in the broadcasting industry, where there is a severe lack of crew around the world. The industry simply cannot afford to turn away talented individuals who are just starting out because they don’t have the years of experience that some job postings require. We need to be nurturing new talent, not pushing them away.

Of course, experience is important, and it’s understandable that companies want to hire individuals who have some level of expertise. But there has to be a balance. Entry-level positions should not require multiple years of experience or a master’s degree. That’s not reasonable or realistic.

Instead, we need to start thinking about entry-level positions as an opportunity to train and mentor new talent. Companies should be providing on-the-job training and investing in their employees’ professional development. This not only benefits the company, but it also benefits the industry as a whole by creating a pipeline of talented individuals who can take on more advanced roles in the future.

So, if you’re someone who is just starting out in their career and feeling discouraged by the unrealistic job postings out there, know that you’re not alone. It’s time for companies to rethink their approach to entry-level positions and start investing in the next generation of talent. And if you’re a company looking for new talent, consider taking a chance on someone who may not have years of experience, but who is eager to learn and grow with your organization. You might just be surprised at the results.

Now that we’ve identified the problem of unrealistic job postings and the need to invest in new talent, let’s take a look at some potential solutions.

1. Redefine entry-level positions: Companies need to redefine entry-level positions to better reflect what they actually are – starting points for people who are just beginning their careers. This means dropping unrealistic experience and education requirements and focusing on a candidate’s potential and willingness to learn.

2. Offer training and mentorship: Companies need to invest in their employees by offering on-the-job training and mentorship programs. This will not only help new hires develop their skills, but it will also create a supportive work environment that encourages growth and development.

3. Partner with educational institutions: Companies can partner with educational institutions to create pipelines of new talent. This can include internships, co-op programs, or apprenticeships that provide students with hands-on experience and a pathway to a career in the broadcasting industry.

4. Focus on diversity and inclusion: Companies need to focus on diversity and inclusion by actively seeking out and hiring candidates from underrepresented backgrounds. This will not only bring new perspectives and ideas to the table, but it will also help address the systemic issues that have led to a lack of diversity in the broadcasting industry.

5. Create entry-level job boards: Finally, companies can create entry-level job boards that are specifically designed for individuals who are just starting out in their careers. These job boards can help job seekers find opportunities that are more realistic and attainable, while also helping companies find new talent.

By implementing these solutions, companies can start to address the issue of unrealistic job postings and invest in the next generation of talent. This will not only benefit companies by creating a pipeline of skilled workers, but it will also benefit the broadcasting industry as a whole by creating a more diverse and inclusive workforce.

But wait there’s more! What can the job seeker do?

While companies have a responsibility to provide entry-level opportunities and invest in new talent, job seekers also have a role to play in their own career development. Here are some things that job seekers can do to enhance their skills and gain experience:

1. Attend local events: Job seekers can attend local events, such as industry conferences, workshops, and networking events, to meet professionals in the broadcasting industry and learn about new trends and technologies. This can also be an opportunity to ask questions and get advice from people who are already working in the industry.

2. Pursue internships or apprenticeships: Job seekers can pursue internships or apprenticeships to gain hands-on experience in the broadcasting industry. These programs provide opportunities to work alongside professionals and learn from their experiences.

3. Build a portfolio: Job seekers can build a portfolio of their work to showcase their skills and experience to potential employers. This can include samples of their writing, photography or videography work, or other projects that demonstrate their abilities.

4. Invest in their own education: Job seekers can invest in their own education by taking courses or pursuing certifications in areas related to broadcasting, such as journalism, media studies, or video production. This shows a commitment to their field and demonstrates a willingness to learn and develop new skills.

5. Seek out mentors: Job seekers can seek out mentors in the broadcasting industry who can provide guidance and advice on their career development. This can be a valuable resource for job seekers who are just starting out and looking for direction.

Ultimately, job seekers need to take an active role in their own career development. By seeking out opportunities for on-the-job training, attending local events, building a portfolio, investing in their education, and seeking out mentors, job seekers can enhance their skills and gain experience that can help them land their first job in the broadcasting industry.

AI, AWS, Career, Cloud Editing, Collaboration, Digital Platforms, Employment, Learning, Life Choices, Mentoring, Teamwork, Technology

New Experiences

What are your challenges?  Do you challenge yourself daily?

With over 33 years of broadcast experience, I have seen the industry evolve and change in significant ways. When I heard about the opportunity to join a large media client’s Digital Video Engineering team, I knew this was a chance to once again put my skills to the test.

As I started the contract just over a month ago, I was eager to learn and contribute to the team. The small team I joined communicates regularly to ensure we were all on the same page and working towards the same goals. I quickly learned that I had a lot to learn, but my previous experience would be an asset to the team.

I am responsible for maintaining core technologies, workflows, and systems vital to live-video and file-based digital workflows. I support the engineering solutions for video editing, transcoding, video streaming, and publishing across multiple properties. I have experience with video routers and Vantage Telestream from my previous roles, which has helped me handle these tasks.  Learning all the new systems and their acronyms has been equally challenging at times, but going with the flow and adapting are essential.

Working within an AWS cloud environment, I am tasked with setting up virtual machines and ensuring that the digital workflow deliveries are met. My experience with S3 and FSX has been crucial in managing Windows file systems that run in the cloud.

Although I have not worked extensively with Python or JSON, I am eager to learn and expand my knowledge in these areas. I have a background in edit post-production, specifically Adobe Premier, and have experience with Linux OS and file acceleration.  So, as a support person, I get to help users that are not only having editing issues, but cloud creation, and connectivity issues.

Throughout my career in broadcasting and digital streaming, I have learned the importance of staying up-to-date with the latest technologies and techniques. I am committed to continuing to learn and grow in this field, and I am excited that this opportunity to brought some of my experience and skills into play and new skill sets to the table.

33 years of experience have provided me with the expertise to tackle any challenge that comes my way. I am confident that my skills and background make me a valuable asset to the team, and I look forward to contributing to the team’s success even more. I’m on-call this holiday weekend, which had already tested my knowledge base, and with the stellar help of my teammates I have been able / we have been able to support the news divisions, while maintaining the level of support and service they not only want, but is essential to produce the news.

I am grateful for every challenge that comes my way. I am grateful to learn and grow everyday. It keeps life and my career fresh and I’m perspective everyday.

101, Best Practices, Career, Collaboration, Employment, Life Choices, Mentoring, Moving Forward, Success

Level Up Your Resume: Become An Achiever!

Everyone writes about networking, researching, targeting companies, identifying the position or positions you want, and you should, it’s all important and solid advice, but there is more to the job hunt than that…

It’s not a difficult twist it’s just a shift in how your approach is.

Are you Endlessly sending an updated draft of your resume out for the 50 some-teenth time to the internet void, and that isn’t working?  I have had the same experience.  

Years ago it was easy, make a phone call, or send out a resume, interview, and hired.  Today – ummm not so much.

I had been very “busy” changing up my skills, key words, etc to “match” what the resume machine algorithms have been asked to search for (and will discard if your resume isn’t at least a 70% match).  It’s true, a human will NOT EVER see your resume because there’s a program that automatically eliminates you if you haven’t included the sought after key words.  Even worse, you could be algorithm’d out for 6-12 months for a “bad” resume submission. 

I had received NO answers back aside from the automated “thank you for applying”, with decades of experience in the industry.  Incredibly frustrating!  But, I needed to change the way I worded my resume.  I was being seen as a doer.  Isn’t that good though?  Again….Not so much.  Hiring Managers need to see not only what you’ve done, but what you’ve accomplished.  

I was qualified, I could do the jobs I applied for, even better, I actually WANTED the jobs I applied for, I wasn’t just “looking for work”,  I was looking for what I wanted in my life too.  I’ve been lucky to get to an ebb and flow now.

But, I needed to change the language in my resume to show that I still take / took action and that I’m results-oriented person (an over-utilized phrase x1000 btw).  But, follow a few simple steps to level-up your resume:

1. Focus on your achievements: Instead of just listing your responsibilities, highlight your accomplishments and the results you achieved. Use action verbs to describe your achievements and quantify your accomplishments with numbers and percentages.

2. Use strong, action-oriented language in your resume. Avoid passive voice and use verbs that convey a sense of action and accomplishment.

3. Tailor your language to the job posting: Look at the job posting and use language that aligns with the job requirements. Use similar keywords and phrases that the employer is looking for to convey that you have the skills and experience they are seeking.

4. Highlight your skills and how they have contributed to your accomplishments. Use specific examples to demonstrate how you have used your skills to achieve results.

5. Use bullet points to break up dense paragraphs and make your resume easier to read. Use short, punchy statements that highlight your accomplishments and results.

6. Proofread, Proofread, and Proofread again – did I mention Proofread your resume?  Oh yes I did!  Do this carefully to ensure that your language is clear, concise, and error-free. Make sure that your accomplishments and results are easy to understand and are presented in a way that is easy to read.

Overall, by focusing on your networking, your achievements, using strong language, tailoring your language to the job posting, highlighting your skills, using bullet points, and proofreading your resume, you can change the way you as a person appear to a Hiring Manager.  So make yourself human, because you are human.  Make them know you, even better make them WANT to know YOU!   You are your own business, you don’t have to sell yourself, just show the best version of You that you’ve got!  You’re worth it.

This can help you stand out to potential employers and increase your chances of getting hired.