Category: Financial

101, Best Practices, Cameras, Cloud Editing, Collaboration, Content Delivery Networks, Digital Platforms, Editing, events, Financial, Learning, Life Choices, Mentoring, Moving Forward, Project & Production Management, publishing, Social Media, Strategy, Streaming, Success, Teamwork, Technology

Enhancing Your Livestream with Video Inserts and Vignettes: A Technical Guide

Incorporating video inserts or vignettes can add value to your livestream and provide hosts with a breather.  In thid technical guide, we will explore the steps to seamlessly integrate video inserts, discuss the benefits they offer, and provide tips for maximizing their impact on your livestream.

1. Planning and Pre-production:

a. Determine Purpose and Content: Identify the purpose of your video inserts. Are they meant to provide additional information, showcase sponsors, or simply give you a break? Define the content and style that aligns with your livestream’s theme and objectives.

b. Scripting and Storyboarding: Develop a script or outline for your video inserts to ensure a cohesive narrative. Storyboard key scenes or shots to visualize the flow and transitions.

2. Recording and Editing Video Inserts:

a. Equipment and Setup: Utilize a good quality camera, microphone, and appropriate lighting to capture professional-looking video inserts. Ensure consistency in audio and visual quality with your main livestream.

b. Filming Techniques: Use different angles, close-ups, or creative shots to make your video inserts visually engaging. Experiment with camera movements, framing, and composition to enhance the overall appeal.

c. Editing Software: Use video editing software such as Adobe Premiere Pro, Final Cut Pro, or iMovie to edit your video inserts. Trim unnecessary footage, add transitions, graphics, text overlays, and background music to enhance the production value.

3. Integration into Your Livestream:

a. Timing and Transitions: Determine the ideal moments to insert your videos. Consider using transitions like fades, dissolves, or cuts to smoothly transition between your livestream and the video inserts.

b. Livestream Overlay: Customize an overlay or lower third graphic that includes your branding, title, or key information to maintain consistency across your livestream and video inserts.

c. Streaming Software or Hardware: Use streaming software like OBS Studio or vMix to incorporate your video inserts seamlessly. Set up scene transitions or media sources to switch between your livestream and video inserts effortlessly.

4. Adding Value and Breather:

a. Educational or Informative Content: Include video inserts that provide valuable information, tips, or insights related to your livestream’s topic. This adds educational value to your stream and gives you a break from live hosting.

b. Sponsored or Promotional Content: If you have sponsors or partners, consider incorporating video inserts that highlight their products, services, or messages. This adds value to your sponsors and allows you to take a breather while maintaining engagement.

c. Entertainment or Intermission: Insert entertaining video clips, interviews, or behind-the-scenes footage during breaks or intermissions to engage your audience and provide yourself with a brief respite.

5. Testing and Rehearsing:

a. Technical Checks: Before going live, test the integration of your video inserts with your streaming software to ensure a smooth transition. Check audio levels, video quality, and timing to avoid any technical glitches.

b. Rehearsals and Timing: Practice your transitions and timing during rehearsals to ensure that your video inserts align seamlessly with the flow of your livestream. This will help you maintain control and ensure a polished final production.

By incorporating video inserts or vignettes into your livestream, you can add value, enhance engagement, and give yourself a breather while maintaining a professional and engaging production. Thorough planning, quality recording and editing, seamless integration, and valuable content are key components to successfully incorporating video inserts into your livestream. With practice and experimentation, you can create an immersive and captivating livestream experience for your audience.

101, Agile, Bandwidth, Best Practices, Career, Collaboration, Content Delivery Networks, Digital Platforms, Editing, Employment, events, Financial, Learning, Life Choices, Mentoring, Project & Production Management, Social Media, Strategy, Streaming, Success, Teamwork, Technology

From Idea to Action: A Step-by-Step Guide to Launching Your Livestream

From Idea to Action: A Step-by-Step Guide to Launching Your Livestream

Livestreaming offers an incredible opportunity to connect with audiences in real-time and share your passions, expertise, or content. However, transitioning from the idea of starting a livestream to actually executing it can feel overwhelming. In this comprehensive guide, we will walk you through the process, from conception to realization, helping you turn your thoughts into a successful livestreaming venture.

1. Define Your Livestream’s Purpose:

a. Identify Your Passion: Determine the topic or subject you are passionate about and would like to share with others. This could be anything from gaming, cooking, fitness, or music.

b. Target Audience: Define your target audience and understand their interests, preferences, and needs. This will help you tailor your content to engage and resonate with them effectively.

c. Set Clear Goals: Establish specific goals for your livestream, whether it’s building a community, sharing knowledge, promoting a business, or simply having fun. Clear goals will guide your content creation and overall strategy.

2. Research and Planning:

a. Competitor Analysis: Research other livestreamers or content creators in your niche. Understand their strengths, weaknesses, and unique selling points to find your own differentiating factor.

b. Content Strategy: Develop a content strategy that aligns with your goals and audience preferences. Consider the format, frequency, and duration of your livestreams, as well as potential segments or themes that will keep your viewers engaged.

c. Technical Setup: Determine the necessary equipment and software for your livestream. This may include cameras, microphones, lighting, and streaming platforms such as Twitch, YouTube, or Facebook Live.

3. Building Your Livestream Presence:

a. Branding: Create a unique brand identity for your livestream, including a memorable name, logo, and consistent visual elements. This will help you stand out and establish recognition among your audience.

b. Channel Setup: Set up your livestreaming channel on the chosen platform. Customize your profile, add relevant information, and create an appealing layout to attract viewers.

c. Promotion: Develop a promotional strategy to raise awareness about your livestream. Leverage social media platforms, engage with communities related to your niche, and collaborate with other content creators or influencers to expand your reach.

4. Content Creation and Preparation:

a. Content Calendar: Plan your livestream schedule and create a content calendar to ensure consistency. This will help you organize your topics, guests, or segments in advance.

b. Scripting and Rehearsing: Prepare an outline or script for each livestream episode. Rehearse your content to enhance your delivery and ensure a smooth flow during the broadcast.

c. Engaging Visuals: Consider incorporating visual elements such as slideshows, graphics, or overlays to enhance your livestream’s visual appeal and provide additional value to your viewers.

5. Execution and Engagement:

a. Technical Setup: Prior to going live, test your equipment, internet connection, and streaming software to ensure a stable and high-quality livestream.

b. Engage with Viewers: Encourage viewer engagement by responding to comments, questions, and feedback during the livestream. This creates a sense of community and makes your audience feel valued.

c. Continual Improvement: Post-livestream, review your performance, gather feedback, and identify areas for improvement. This will help you refine your content, delivery, and overall livestreaming experience.

Starting a livestream may initially seem daunting, but with careful planning, research, and execution, you can successfully bring your ideas to life. By defining your purpose, conducting thorough research, building your presence, creating engaging content, and executing your livestream with confidence, you’ll be well on your way to connecting with your audience and achieving your livestreaming goals. Embrace the journey, stay persistent, and enjoy the rewarding experience of sharing your passion with the world through live-streaming.

101, Agile, Career, Employment, Financial, Life Choices, Mentoring, Moving Forward, Project & Production Management, Social Media, Streaming, Teamwork, Technology

Turn Yourself Into a Resource (not a Commodity) that Companies Need!

Turn yourself into a resource that companies need!

1. Identify Your Unique Skill Set: First, you need to recognize and understand your unique skill set. Reflect on your strengths and weaknesses and consider how they might be valuable to a company.

– For instance, if you are interested in the broadcast industry, you may have skills such as live event production, video editing, scriptwriting, or on-air presenting. Identify which of these skills you excel at and enjoy doing the most.

2. Research the Market: Research the target market and identify the skills or resources that companies are looking for. This will help you tailor your skills and promote them in a way that meets company needs.

– Research the broadcast industry and identify the skills or resources that companies are looking for. For example, many broadcast companies seek individuals who are skilled in live production, video editing, and social media management.

3. Focus on Value Proposition: Craft a strong value proposition that highlights the benefits of your skills, knowledge, or experience. Explain how you can add value and solve problems for the company by using your skills.

– Craft a compelling value proposition that highlights the benefits of your skills. For instance, you could say something like: “I’m an experienced live event producer with a passion for creating engaging, high-quality content that connects with audiences. With my skills and experience, I can help your broadcasting company create engaging programming and reach a wider audience.”

4. Develop a Professional Brand: Build a professional brand that conveys your skills, professional approach, and your unique value proposition. Use social media, online portfolios, cover letters, and resumes to showcase your brand.

– Build a professional brand that conveys your skills and value proposition. Create an online portfolio that showcases your work, and use social media to share your expertise and connect with others in the broadcast industry.

5. Network: Build relationships and connect with people in your target market. Attend industry events, join professional organizations, and engage with companies and their employees through social media. Establishing relationships with people can help you learn about new opportunities and make you a valuable resource in the eyes of companies.

– Build relationships and connect with people in the broadcast industry. Attend industry events, join professional organizations, and engage with others in the industry through social media. This can help you learn about new opportunities and make valuable connections.

6. Demonstrate Credibility: Establish credibility by sharing your expertise through articles, presentations, or blogs. Share your knowledge, insights, and experiences related to your area of expertise, both online and offline. This will show companies that you are a credible expert and a valuable resource.

– Establish your credibility by sharing your expertise through articles, presentations, or blogs. For example, create a YouTube channel where you share live event production tips or write articles on the latest trends in video editing. This will show companies that you are knowledgeable and passionate about your craft.

7.  Be Consistent.  

You can set yourself apart in the broadcast industry, or any Industry really, and become a valuable resource that companies are eager to work with.

Career, Employment, Financial, Giving Back, Life Choices, Mentoring, Moving Forward, Social Media, Success, Teamwork

Job Hunting Tips: Say What??

You Need a Major career move, promotion, complete overhaul, change to something new altogether. Now what? Here are some steps to follow:

1. Target companies you’d like to work for. Research them, not only the bottom line, but their products (use cases), company culture, and the people who work there, especially people on the hiring team and HR. LinkedIn is a great resource for this.

2. Follow the companies AND the people at the companies, start commenting on their posts. These comments should add value to what was already said, and also tag the person who posted the information, state or reword what they’ve stated and add to it. Keep going, it’ll take time to establish a connection with people. Don’t ask for any recommendations or help, add validation to what was posted.

3. Find a unique issue that you can solve for the company. Then, begin to formulate a pitch deck for your solution. Find out what you can improve. Make your pitch about helping them, not about yourself. Find the opportunity to present your solution.

Make sure you find out what the Company’s goals and current/future initiatives are. Be the Solution /Bridge.

With your pitch deck show the value you’re adding, without making it about yourself. Add in industry data to validate your information.

5. Outline your ideas, THEN your background.

6. Send your contacts (after establishing them- see #2 above) an email asking for a chat about your idea. Have your pitch deck ready. Make sure it’s in a logical order, and succinct. Also make sure you have prepared some small talk based on what you’ve gleaned from your contacts posts and information pages. What groups do they and you belong to? Have that ready to go!

After the chat, and your contact is onboard with you – THEN the ask can come. Ask for the referral, now you have an in-house cheerleader.

What if you’ve worked with someone and lost contact over the years?

Ok, you’ve lost touch with someone. You met / were friends with someone while working and now Need to contact them regarding a job opportunity. What do you start with? “Hello” ?

Don’t over complicate it.

I’m trying to reach certain people I started out my career with, and worked alongside with for years, but that was 33 years ago too.

I did start with “Hello, it’s been a long time.” We picked up conversation like we hadn’t missed a beat, which I find a lot of in broadcasting. I loved working with and for just about every employer in my career.

Luckily, within the first conversation I was able to bring up the job opportunity, and “my person” said they’d be happy to help. You’ll find most people will, as they have or will need a similar recommendation themselves in the future.

For more information please reach out! 👍 Comment / Follow Me – it’s free!

AI, Best Practices, Career, Employment, Financial, Life Choices, Mentor, Mentoring, Moving Forward, Success, Teamwork, Technology

51 Tips to Set Yourself up for Success at Work

Where do you start? The action actually begins prior to starting your job. But, even if you’ve been working at a company for years and want to keep moving forward following are some suggested steps. These tips can apply to anyone at any stage of their career.

1. Research the company before your first day.
2. Familiarize yourself with the company culture.
3. Review the job description and requirements.
4. Understand your role and responsibilities.
5. Set clear goals and objectives.
6. Create a plan for achieving your goals.
7. Develop a positive attitude.
8. Build relationships with your colleagues.
9. Be open to feedback and constructive criticism.
10. Learn from your mistakes.
11. Build a strong work ethic.
12. Develop good time management skills.
13. Prioritize your tasks.
14. Set realistic expectations for yourself.
15. Stay organized.
16. Keep a positive outlook.
17. Take initiative.
18. Be proactive.
19. Anticipate problems and find solutions.
20. Communicate clearly and effectively.
21. Listen actively.
22. Build rapport with your boss.
23. Be flexible.
24. Adapt to changes in the workplace.
25. Be reliable and dependable.
26. Take responsibility for your actions.
27. Show respect to your colleagues.
28. Be a team player.
29. Offer assistance to others.
30. Stay focused on your priorities.
31. Keep your work area clean and organized.
32. Dress professionally.
33. Be punctual.
34. Attend meetings and training sessions.
35. Take notes to remember important details.
36. Use company resources effectively.
37. Maintain a positive work-life balance.
38. Seek out opportunities for growth and development.
39. Ask questions when you need clarification.
40. Develop strong problem-solving skills.
41. Build a network of contacts within the company.
42. Attend company events and social gatherings.
43. Stay up-to-date with industry trends and news.
44. Learn new skills and technologies.
45. Be adaptable to different work styles.
46. Be open to constructive criticism.
47. Take breaks when needed.
48. Stay positive in the face of challenges.
49. Celebrate your successes.
50. Continuously strive to improve and grow.
51. Get a mentor who has the qualities you want to adopt. You’ll learn from each other.

Best Practices, Career, Employment, Financial, Giving Back, Hacking, Life Choices, Mentoring, Moving Forward, publishing

The Why Not Attitude for Job Success, Setting Boundaries, & Avoiding Burnout

You can excel in your passions. But it’s important to recognize those opportunities and say yes to them.

The philosophy of “Why not?” is not based on ignorance. Instead, it is a mindset that encourages openness to new ideas and experiences without immediately dismissing them. It is about approaching opportunities with a sense of curiosity and a willingness to take risks.

This philosophy of “Why not?” can work because it prompts you to consider things that may not have been previously considered, leading to new insights, opportunities, and directions. By embracing challenges and uncertainty instead of letting fear and doubt hold you back, you can discover new possibilities and grow as an individual.

Rather than blindly embracing every opportunity, the philosophy of “Why not?” is about considering the potential benefits and risks of a situation and making an informed decision based on your values and goals. With this mindset, individuals can approach their personal and professional lives with more creativity, flexibility and confidence, ultimately leading to greater success and fulfillment.

Are you feeling exhausted and at a loss as to how to succeed in your career while still maintaining a fulfilling home life? You’re not alone! The traditional methods of climbing the corporate ladder are not working for most women, leaving many feeling burned out and unfulfilled.

I know firsthand how difficult it can be to juggle the demands of a successful career with a rich personal life. For years, I struggled to keep up with the constant pressure and insane deadlines, never able to set boundaries that would allow me to thrive in both areas of my life. Eventually, I burned out and lost everything.

But I refused to give up. Using my expertise in human behavior, I carved out a new path to success that included intelligent boundaries and the ability to thrive both professionally and personally. And now I want to share my strategies with you, so that you too can achieve freedom and fulfillment.

Whether you work in management consulting, a male-dominated culture, a client-driven organization, an entrepreneurial endeavor, or under-resourced healthcare services, these strategies can help you create the exact boundaries necessary for success. So don’t wait – follow my journey, comment and like, and join an open forum where you can connect with other women who are ready to support you. It’s completely free, and if you’re not comfortable commenting, just send me a DM with a simple “hello”. I’m here and ready to help you thrive.

9 Tips for Women in Business

1. Prioritize self-care: Make your physical and mental health a priority. Prioritizing self-care habits such as getting enough sleep, exercising regularly, seeking support from friends and family, and managing stress can help prevent burnout and increase productivity.

2. Have SMART (Specific, Measurable, Attainable, Realistic, Time-Based) goals for your careers and put systems in place to achieve them. By identifying achievable goals and breaking them into smaller, more manageable steps, women can avoid the feeling of being overwhelmed and stay motivated.

3. Learn to delegate: Delegating tasks to other team members, including household tasks, this can create more time and energy for your careers and reduce burnout.

4. Build a support system: Networking and building a support system of like-minded women can be beneficial for navigating challenges and responsibilities that come with a demanding career.

5. Practice time management: Effective time management can help juggle both work and personal obligations. Prioritizing tasks and setting boundaries for how much time and energy to allocate to specific tasks can help be effective.

6. Use technology to your advantage: Technology can be a useful tool to manage tasks, team communication and efficient work processes which can help maximize time and reduce stress.

7. Seek flexibility: Create a job that is flexible or allows for remote work arrangements. This can help create more work-life balance by eliminating long commutes and taking charge of schedules that may not work as per their needs.

8. Take breaks: Taking regular breaks throughout the day, and in life in general, can help you recharge and return to tasks with a renewed focus and energy.

9. Not sure about achieving your goals? Develop a Why Not? attitude. Don’t give yourself excuses of why you can’t achieve your goal. Don’t look at the barriers or how “something has always been done”, don’t be afraid to challenge the norms, find out about a company you can help, and the solutions you can provide. Why Can You Do It? Keep an open-mind.

👍 Follow, Comment – it’s free!

Agile, AI, Career, Digital Platforms, Financial, gaming, Hacking, Mentoring, Moving Forward, Project & Production Management, publishing, Success, Technology

AI Evolving

Artificial intelligence (AI) is evolving rapidly in many different ways, driven by advances in technology, research, and data availability. Here are some of the key trends in AI evolution:

1. Machine learning (ML) algorithms are becoming more sophisticated and capable, allowing AI systems to analyze and recognize patterns in increasingly complex data sets. This is enabling the development of AI applications that can perform more advanced tasks such as natural language processing, image and speech recognition, and predictive analytics.

2. Deep learning (DL) is a subset of machine learning that is specifically designed to process high-dimensional data sets, such as images and speech, more effectively. DL algorithms use multiple layers of interconnected artificial neurons to simulate the function of a human brain, resulting in more accurate and efficient performance.

3. Reinforcement learning is a type of machine learning that uses trial and error to learn from experience. Here, the AI system is rewarded for making correct decisions and penalized for making incorrect ones, allowing it to improve its performance over time.

4. Generative adversarial networks (GANs) are a type of machine learning that allows the AI system to learn about the structure of data by generating new examples that are indistinguishable from real ones. GANs have many applications, such as creating realistic images and videos, improving natural language generation, and creating realistic animations.

5. AI systems are also becoming more collaborative, with multi-agent systems emerging that allow multiple AI agents to work together to achieve a common goal. This is enabling the development of more complex AI applications, such as intelligent autonomous vehicles and smart cities.

Overall, AI is evolving rapidly and its applications are expanding rapidly, with new breakthroughs and advancements being made every day. As the technology continues to evolve, it is expected to play an increasingly important role in shaping the world around us, enabling new possibilities and driving innovation in many different fields.

👍 Comment, and / or Follow Me – it’s Free!

Agile, AI, Career, Employment, Financial, Life Choices, Mentoring, Moving Forward, Project & Production Management, Social Media, Success, Teamwork, Technology

The C-Suite: What is it, and tips to get there

The term “C-Suite” refers to the highest-ranking executive officers within a company or organization, such as the Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operations Officer (COO), Chief Marketing Officer (CMO), and Chief Technology Officer (CTO).

To seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives in broadcasting, you can take the following steps:

1. Take on challenging projects: Seek out challenging projects that require you to lead a team and produce measurable results. Set clear goals and develop a plan to achieve them. Take ownership of the project and demonstrate your leadership skills by guiding your team towards success.

2. Collaborate with other departments: Work collaboratively with other departments within your organization to support shared goals. Build relationships with stakeholders and demonstrate your ability to communicate effectively and coordinate resources to achieve common objectives.

3. Mentor and coach junior staff: Establish yourself as a leader by mentoring and coaching junior staff. Share your knowledge and expertise with others, and encourage them to develop their skills and abilities. Show that you have a deep understanding of the industry and can support the growth and development of others.

4. Seek out training and development opportunities: Attend training and development opportunities that can enhance your leadership skills. This could be formal training courses or informal peer-to-peer learning opportunities.

5. Be innovative and agile: Be open to new ideas and technologies, and demonstrate agility in adapting to changing circumstances. Take a creative approach to problem-solving and continuously seek out ways to improve processes and outcomes.

6. Communicate accomplishments: Keep senior executives informed of your successes and results. Communicate effectively and clearly to show how your leadership has contributed to the success of specific projects or overall organizational goals.

By taking these steps, you can seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives in broadcasting.


1. Develop a specialized skill or area of expertise: To stand out as a potential candidate for a C-level position, it is essential to develop a specialized skill or area of expertise that is in high demand within your industry.

To become a C-suite executive in broadcasting, you might need a combination of the following specialized skills or areas of expertise:

• Leadership: The ability to inspire and lead teams is critical for anyone aspiring to a C-suite position in broadcasting. You should be capable of creating a vision for your organization, setting strategic goals, and motivating your team to achieve them.

• Communication: Broadcasting is all about communication, and you should be adept at both written and verbal communication. Strong communication skills are essential for sharing information, building relationships and negotiating with stakeholders, including advertisers, production teams, and key talent.

• Technical expertise: To gain credibility with your team and have an understanding of the broadcast industry’s technical aspects, you should have some technical expertise in broadcasting. This knowledge can include familiarity with broadcasting hardware and software, audiovisual equipment, and communication platforms.

• Creativity and innovation: Broadcasting is an exciting and ever-changing industry, and to thrive in it, you need to be creative and innovative. The ability to generate new programming concepts, adapt to emerging technologies, and engage with your audience is increasingly important in today’s hyper-competitive media landscape.

• Business savvy: As a C-suite executive, you will need to have business acumen beyond just the broadcasting industry. You should have an understanding of finance, marketing, and operations, as well as the ability to create efficient and effective business strategies to grow your organization.

Overall, developing a combination of leadership, communication, technical expertise, creativity, innovation, and business savvy can help you become a C-suite executive in broadcasting. It is important to build a diverse set of skills and continuously improve yourself to stand out from the competition.

2. Build a track record of success: By consistently delivering positive results and demonstrating leadership capabilities, you can establish a strong track record of success that will help you stand out as a potential candidate for C-Level positions.

To deliver positive results and demonstrate leadership capabilities effectively, you can follow these tips:

• Set clear goals: Clearly defining your goals for your team and your organization can help you stay focused and create a clear path towards success. Goals should be specific, measurable, achievable, relevant, and time-bound.

• Communicate effectively: Effective communication is critical in broadcasting, whether you are interacting with colleagues, stakeholders or the audience. To communicate effectively, you should tailor your communication styles to suit different audiences and use simple language, storytelling, and empathy to convey your message.

• Lead by example: Leaders who lead by example create a positive and high-performance culture. Be a role model for your team, set the standard for excellence, and demonstrate the behaviour you expect from others.

• Delegate responsibility: Delegation can free up time and help you focus on key activities that require your expertise. It also helps develop your team’s skills, builds trust, and reinforces accountability.

• Embrace innovation: Broadcasting is an industry that is rapidly evolving, and to stay ahead of the curve, you need to embrace innovation. Encourage your team to experiment, take risks, and be creative with new ideas and technologies.

• Recognize and reward success: Celebrate milestone achievements, recognize successes, and reward top performers. Positive feedback can help boost morale and reinforce positive behavior.

• Continuously learn and grow: The broadcasting industry is evolving rapidly, and to stay current, you need to continuously learn and grow. Attend industry events, read relevant materials, network with peers, and seek out opportunities to expand your knowledge and skills.

By following these tips, you can deliver positive results and demonstrate leadership capabilities effectively in broadcasting as well as many other industries.

3. Seek out leadership opportunities: Seeking out opportunities within your organization to lead projects or teams can help you demonstrate your leadership capabilities and produce results that can be recognized by senior executives.

To seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives, you can take the following steps:

• Take on challenging projects: Seek out challenging projects that require you to lead a team and produce measurable results. Set clear goals and develop a plan to achieve them. Take ownership of the project and demonstrate your leadership skills by guiding your team towards success.

• Collaborate with other departments: Work collaboratively with other departments within your organization to support shared goals. Build relationships with stakeholders and demonstrate your ability to communicate effectively and coordinate resources to achieve common objectives.

• Mentor and coach junior staff: Establish yourself as a leader by mentoring and coaching junior staff. Share your knowledge and expertise with others, and encourage them to develop their skills and abilities. Show that you have a deep understanding of the industry and can support the growth and development of others.

•Always be learning.  Seek out training and development opportunities: Attend training and development opportunities that can enhance your leadership skills. This could be formal training courses or informal peer-to-peer learning opportunities.

• Be innovative and agile: Be open to new ideas and technologies, and demonstrate agility in adapting to changing circumstances. Take a creative approach to problem-solving and continuously seek out ways to improve processes and outcomes.

• Communicate accomplishments:  It’s not bragging!  Keep senior executives informed of your successes and results. Communicate effectively and clearly to show how your leadership has contributed to the success of specific projects or overall organizational goals.

By taking these steps, you can seek out opportunities to demonstrate your leadership capabilities and produce results that can be recognized by senior executives.


4. Continuously learn and develop: Staying current with the latest industry trends and investing in ongoing education and professional development can help you develop the skills and knowledge needed to succeed in senior leadership roles.

Some current and latest industry trends in broadcasting include:

• Streaming services: The online streaming services continue to expand, and consumers are shifting towards watching their favorite shows on demand. OTT (over-the-top) services such as Netflix, Amazon Prime Video, and Disney+ are the key players offering original content and interacting with their viewers with interactive features.

• Virtual and Augmented Reality: Virtual and Augmented Reality (VR/AR) are becoming popular and are being used by broadcasters to enhance audience experience. It is already being used for production and broadcast of live sports.

• Interactive content: Interactive content is increasing rapidly; it encourages engagement and can offer additional value to the audience like polling, chatbots, games, and more.

• Personalized content: Personalization is becoming a significant factor as consumers demand customized and tailored content. Broadcasting services are focusing on providing tailored recommendations based on consumer interests, viewing history and behavior.

• Artificial Intelligence: AI technologies are augmenting broadcasting by enabling machine-learning algorithms, Natural Language Processing (NLP), and automated content creation.

• Social media for engagement: Social media like Twitter and Instagram is being used to drive engagement by broadcasters. These platforms are becoming a powerful marketing tool by providing connections with fans and access to real-time analytics of the audience.

• Remote production: The pandemic accelerated trends toward distributed production models, leading to remote production techniques for both pre-production and live event coverage.

These trends are shaping the broadcasting industry and aligning the market with the modern viewer’s requirements.

5. Network and build relationships: Building a network of professional connections within your industry and engaging in activities such as attending industry conferences and events can help you build relationships with key decision-makers and open up opportunities for C-level positions. 

25 current broadcast industry conferences:

IBC (International Broadcasting Convention), NAB (National Association of Broadcasters) Show, Broadcast Asia, CES (Consumer Electronics Show), NAB Radio Show, Media Finance Focus, TVOT (The TV of Tomorrow Show), Streaming Media West, Broadcast Minds, ABU Digital Broadcasting Symposium, IABM Conference, Next TV Summit & Expo, European Radio and Digital Audio Show, NABA Broadcast Technology Futures, Fates Summit, Connection Series by Digital Production Partnership, CIS Global Forum, SMPTE Motion Imaging Technology Summit, RadioDays Europe, Communications Policy Research Forum, Future Leaders Program of the Association of Public Television Stations, Sportel Monaco, Audio Engineering Society Convention, Convergence India, and Media Summit New York. Note: Some of these events may be virtual at the moment, due to the COVID-19 pandemic.

Overall, growing a career in the C-Suite requires a combination of strong technical skills, leadership capabilities, industry knowledge, and a strategic outlook.

Best Practices, Career, Employment, Financial, Hacking, Project & Production Management, SEO, Social Media, Success, Teamwork, Technology

Basics in Broadcasting: Best Practices & Success Metrics

Best practices refer to a set of proven approaches, techniques, or methodologies that are widely accepted as the most effective way of achieving a particular goal or solving a specific problem. 

Examples of best practices:

• Agile project management: An iterative approach to project management that focuses on delivering high-quality products while adapting to changing requirements, while also involving the client/customer in every step of the process, ensuring transparency and collaboration.

• Customer relationship management (CRM): A set of practices and strategies used to manage interactions with customers and potential customers. These practices include automating sales and marketing processes, collecting customer data and feedback, and analyzing customer behavior to improve engagement and retention.

• Search engine optimization (SEO): A set of techniques and strategies used to increase the visibility and ranking of a website or web page on search engines like Google. It involves optimizing keywords, creating high-quality content, and building backlinks to improve organic search results.

• Human Resource management: A set of strategies to attract, retain and manage employees. These practices might include recruiting, selecting, training, compensating, and performance management.

• Risk management: A set of practices used to identify, assess, and manage risks to a project, an activity, or an organization. Risk assessment, mitigation, and monitoring are critical activities in risk management.

• Information security: A set of practices, policies, and procedures used to protect the confidentiality, integrity, and availability of information. Ensuring secure authentication, authorization, and access control, as well as proper encryption and auditing, are all critical best practices in Information Security.

• Storytelling: A technique that involves presenting information, events, or messages in a narrative or engaging format to capture the audience’s attention and maintain their interest.

• Program scheduling: The practice of strategically scheduling programs to attract and retain viewers in the most possible time slots. The highly rated programs should be assigned to primetime, when the most viewership rates are at their highest.

• Audience engagement: The practice of engaging viewers through social media and other digital channels, incorporating audience feedback, and incorporating viewer-generated content into shows to increase ratings and maintain viewer loyalty.

• Adapting multi-platform strategies: A practice that involves creating content and distributing it through multiple channels such as television, social media, and web platforms to increase viewership and expand the reach of the content.

• Conducting Research: A practice of carrying out viewership analysis and market research to gain insights into audience preferences, viewing behavior, and other factors that can influence programming strategy and determine ad rates.

• Production practices: Using cutting-edge equipment and technology, high-production standards to create captivating visual and audio content to capture and retain audience attention.

Typically, best practices evolve over time through a process of experimentation and observation, and they represent the strategies, methods, or tools with a track record of success in a particular field. Best practices are industry-specific and can apply to different areas of business, such as marketing, sales, HR, customer service, and IT, and Broadcast Production. They are often documented and shared within organizations to help guide decision-making and ensure consistency in operations.

Success Metrics 

Success metrics are measurable indicators that organizations use to evaluate the effectiveness of their strategies, tactics, and initiatives. They are quantitative or qualitative measurements of performance that help organizations understand how well they are achieving their goals and objectives. 

Examples of Success Metrics:

• Audience Ratings: Quantitative measurements that show the number of people who are watching a television program. Ratings can be measured through a variety of methods, including live ratings, time-shifted ratings, and VOD ratings.

• Share of Viewership: A metric that provides insight into how much of the available audience is watching a particular program or channel.

• Social Media Engagement: Qualitative measurements that track user activity, sentiment, shares, and mentions across social media platforms such as Twitter, Facebook, and Instagram.

• Ad Revenue: Quantitative measurements of the income generated through advertising.

• Reach: A metric that describes the number of individuals who are exposed to a particular message or ad, determined by the total number of viewers divided by the total population.

• Web Analytics: Qualitative and quantitative measurements of website traffic, page views, demographics, time spent on site, and other factors that impact digital presence.

• Viewer Feedback: Qualitative feedback gathered directly from viewers through surveys, focus groups, or social media platforms, to measure satisfaction and gauge attention to the programming.

Broadcasters use these metrics to measure the effectiveness of their strategies, tactics, and initiatives, based on which they may adjust their programming and promotional priorities to optimize their results.

Success metrics can vary depending on the nature of the initiative or goal, and they should be aligned with the overall vision and mission of the organization. Examples of success metrics could include revenue growth, customer satisfaction rates, employee retention, website traffic, social media engagement, and many others. By using success metrics, organizations can track progress, identify areas for improvement, and make data-driven decisions to achieve their desired outcomes.

👍 Comment, Follow, and/or Subscribe – it free!

Agile, Career, Employment, Financial, Life Choices, Mentoring, Moving Forward, Project & Production Management, Technology

Broadcast Project / Production Management – Serving Your Company, Clients, and Yourself Effectively

I realize this post can be taken wildly in the “wrong” direction. I personally struggle with setting “off-hour” work boundaries. If personnel is needed immediately for a broadcast or live event- I’m on it, Right Away for as long as it takes. I’ve pulled over on a busy highway (in a safe spot) to make calls, send texts, fb, LinkedIn connect to get crew in-time for a show or air.

Project / Production time management techniques:

There are numerous time management techniques that can help a broadcast production manager effectively manage their time. Some specific techniques that may be useful include:

• Planning and prioritizing: This involves mapping out all tasks that need to be done, setting deadlines and then prioritizing them in order of importance.

• Creating a schedule: A production manager can create a schedule that clearly indicates who is responsible for which tasks, when they are due, and how long they will take, in addition to hiring crew, and creating a happy, safe work environment for all (whether fully remote cloud, on on-site).

• Utilizing project management software: Tools like Trello, Asana, or Basecamp can help a production manager organize tasks, keep track of deadlines, and assign tasks to different team members.

• Delegating tasks: It’s important for a production manager to delegate tasks to other team members (associate pm, production assistants, and runners), this can be achieved by identifying the skill set of each team member, assigning tasks accordingly and following up regularly.

• Setting clear expectations: Clear communication from the beginning on the goals of the project, the timeline and the budget can avoid a lot of issues.

• Staying focused: It is important for a production manager to stay focused by setting specific goals for each day or week and avoiding distractions.

• Regularly reviewing progress: Regularly checking on the milestones and timelines help in understanding the progress of the production and can help in making necessary adjustments to stay on track.

 Isn’t it important to take care of work / clients at any cost to my time management/ boundaries?

While it is important to provide good service to an employer / clients, it is also important to set realistic expectations and boundaries for your time management. In the demanding broadcast industry, working long hours are expected, that is not the exception, it’s the base rule (which many of us do), and being available at all times can quickly lead to burnout and impact your performance, which can ultimately affect the quality of service you provide.

By setting healthy boundaries, you can maintain a healthy work-life balance and better manage your time, which can help you perform better overall and ultimately provide better service to your clients. Additionally, setting boundaries can help prevent potential conflicts and unrealistic expectations from clients, which can ultimately lead to better working relationships.

It’s important to communicate your boundaries and expectations to your clients clearly and proactively to ensure everyone is on the same page. 

Clients will appreciate the transparency, and having a clear understanding of when and how they can contact you can help you better manage your time and prioritize urgent matters.

It is possible to take care of your clients while still setting realistic boundaries and managing your time effectively. Both are important for your overall well-being and success in the demanding broadcast industry.



As a Project / Production Manager it’s difficult to set boundaries at work, especially when working with many teams across many time zones.  I frequently am on calls, Zoom, TEAMS, etc at all hours of the day and night.  

It’s not easy to navigate 🧭 but, if you know that you’ll have a couple of hours (or even 15 minutes) at 10a after a 4am daily meeting, take the time to recharge, take a walk, fix a healthy snack or meal, meditate – take time for YOU!  That’s the ultimate point.

There are a few ways a project or production manager can set boundaries for their off time in the demanding broadcast industry:

• Clearly communicate expectations: It’s important to communicate with your team and colleagues about your off time and clearly define your work hours and availability. Let them know when you will and won’t be available and how they can get in touch with you for emergencies.

• Delegate responsibilities if possible: Assign tasks and responsibilities to team members so that they can take care of urgent matters in your absence.  Give them the tools to succeed too.  You can cover them in their off-time, creating a symbiotic working relationship, snd trust. This will help you feel more comfortable taking time off and allow you to fully disconnect.

• Prioritize self-care: Taking care of your physical, mental and emotional health is important, especially when working in a high-pressure industry. Make sure you schedule time for yourself to recharge and do things you enjoy.

• Stick to your boundaries as much as possible: It can be tempting to check your work email or answer calls outside of work hours, but it’s important to stick to your boundaries to avoid burnout. Set up an automatic email reply or voicemail message letting people know when you are available and when you will respond.

By implementing these strategies, project and production managers can set healthy boundaries for their off time in the demanding broadcast industry. In saying that……read on…

Now, as anyone in the industry knows.  There are many “off hour” times we must respond (and for as long as it takes to resolve the issue).  Below are some guidelines to help navigate responding to work emergencies, and requests.

If you have to respond during your off time in the demanding broadcast industry, it’s important to prioritize urgent matters and set limits on how much time you spend working. Here are a few strategies you can use:

• Prioritize urgent matters: If you receive an urgent email or call during your off time, assess whether it requires immediate attention or if it can wait until your next workday. If it needs to be addressed right away, respond appropriately, but try to limit your involvement to only what’s necessary.

• Try to set limits on your response time: If you do need to respond, be clear about when you will be available and how long you can spend working. Let your team know that you will address the issue as soon as possible, but that it may take longer than usual due to your off hours.

• Use technology to your advantage: Set up rules and filters in your email inbox to prioritize urgent matters and filter out non-essential messages. Consider using an app or tool to help you manage and organize your workload more efficiently.

• Establish clear boundaries (as much as possible): Despite responding during your off time, you should still take time for self-care and stick to your work-life boundaries. Avoid working for extended periods or responding to non-urgent mattersto prevent burnout and maintain a healthy work-life balance.

Remember, it’s important to take care of yourself and set (flexible) boundaries, even in a demanding industry. By doing so, you can improve your overall well-being and performance at work.

Please 👍 my content, follow, and/or subscribe / it’s free!